I have some google analytics events on my site, and have now started using Google Adwords. Adwords normally uses goals not events to show conversion rates, but can I somehow use my events instead to see conversions?
Yes. You need to make two simple steps to use Google Analytics events as conversions in AdWords :
Create Goal in analytics for your events. You need to use custom
goal and event as Goal Type. Check the Google Analytics guide.
Import your goals to AdWords. That's pretty easy process and AdWords
has a manual for this. You'll just need your AdWords and
Analytics accounts to be linked.
Related
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For a few weeks, I have had really the difficulty of understanding the system between three platforms* for conversion tracking and tracking conversion results
Google Analytics - Google Ads - GTM(Google Tag Manager)
First of all,
Our team wants to track the conversion
Set up GA/GTM global code on our web
completed set-up of data layers for an event(transactionComplete*) tracking
We need to track only the 'transaction' through ads as a financial company
completed linking google ads with google analytics
We have two types of transaction conversion
Google Analytics - Goals / Website and Transaction Page URL-based one
Google Ads - Conversions - GTM connected
Two of them are recording normally when I check google ads' conversion page
I can see results(traffic/behaviors/event) of GA Goals on Google Analytics
however; I can't see Google ads' conversion results in detail
Where/how can I see google ads' conversion results on Google Analytics?
I herby attache some images of them for your understanding
Google Analtyics Goal - transactionComplete
Google Analtyics Goal
Google Ads Conversion Result - transactionComplete - GTM connected
Google Ads Conversion Result
our GTM Setting - GTM Setting - Google Ads Conversion Tracking
GTM Setting - GTM Setting - Event/Data Layer's data to GA
Thank you for reading my question.
I'm struggling ... please help ㅠㅠ
Google Analytics documentation seems light on this topic, but historically businesses have been able to track social sharing interactions on their websites - 'Social Plugins' - via. both ga.js and analytics.js. See here: https://support.google.com/analytics/answer/1316556?hl=en
For use case example, as a business, an analyst would like to understand how often website content is shared onto social networks by website visitors.
The problem I'm having is, I can't easily find what the gtag.js equivalent is of this functionality. The closest I can find is to send a gtag event called 'share' - but not sure if this will populate the Social Report under Acquisition in Google Analytics.
Could anyone please advise how to track Social Interactions via. gtag.js for Google Analytics?
//ga.js
_gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]);
> https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial
//analytics.js
ga('send', 'social', [socialNetwork], [socialAction], [socialTarget], [fieldsObject]);
> https://developers.google.com/analytics/devguides/collection/analyticsjs/social-interactions
Note: I found this website which website - https://www.balkanweb.com/peshq-te-barabarte-pavaresisht-nga-madhesia/ - which does seem to use gtag event 'share' function but I am just not sure if it populates the Social reports in GA as I can't see any documentation to support that.
gtag('event','share',{method:'twitter',event_action:'tweet',content_id:targetUrl})
I made a test and I confirm that the share event mentioned does not end up in the social report but in the event report.
Since the gtag.js documentation does not mention social hits (the parameter can only be: CONFIG, SET or EVENT) I believe there is currently no way to send that type of interactions from the website with gtag.
Sadly there is no way to translate this social hit type from UA (Universal Analytics) to GA4 (Google Analytics 4) directly.
The Universal Analytics to Google Analytics 4 migration guide (by Google) mentions this in the Hit types section of the document comparing the two:
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits.
In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Further down the document it also says:
[...] it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
There is something quite basic that confuses me. I use Google ads conversion tracking with Google Tag Manager, and I don't understand how my google analytics know about these ads in the first place. I mean, the conversion tags I create in Google Tag Manager don't include the Google Analytics tracking code at all.
What am I missing?
Thanks
It knows based on the url structure of the incoming links.
This link gives a good overview.
UTM Codes: How to Track Campaign URLs in Google Analytics
This tool allows you to see how the different urls are built and decomposed in GA.
campaign-url-builder
Essentially the structure is integrated and google analytics logically decomposes and presents the data in a meaningful format based on URL.
In our Google Analytics, we have a couple of events showing up that we have not set them up! By that, I mean, I haven't trigger those events from our website, neither through codes (ga.send('event')), nor through Google Tag Manager. I just can't figure out where they're populating from. To be specific, they're "Video" and "Livechat" events.
Is it possible that Analytics have ways of figuring some obvious events and track them for us?
Google Analytics does not send events on it's own. More likely scenarios are:
You are using third party integrations for video and livechat and
they include Google Analytics code that sends to your property (and
possibly others)
Someone else is using your tracking id in their site (you can check this by setting hostname as secondary dimension in your event reports)
Is it possible? It seems that I have to make the final goal a destination(?)
Google analytics support Funnel visualisation and goal flow reporting only for goals of type url destination and you will not be able to use these for event goals. An option that you can try is to create virtual pageviews for tracking the steps instead of event tracking and then you can setup a destination goal and funnel with the virtual page urls.