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For a few weeks, I have had really the difficulty of understanding the system between three platforms* for conversion tracking and tracking conversion results
Google Analytics - Google Ads - GTM(Google Tag Manager)
First of all,
Our team wants to track the conversion
Set up GA/GTM global code on our web
completed set-up of data layers for an event(transactionComplete*) tracking
We need to track only the 'transaction' through ads as a financial company
completed linking google ads with google analytics
We have two types of transaction conversion
Google Analytics - Goals / Website and Transaction Page URL-based one
Google Ads - Conversions - GTM connected
Two of them are recording normally when I check google ads' conversion page
I can see results(traffic/behaviors/event) of GA Goals on Google Analytics
however; I can't see Google ads' conversion results in detail
Where/how can I see google ads' conversion results on Google Analytics?
I herby attache some images of them for your understanding
Google Analtyics Goal - transactionComplete
Google Analtyics Goal
Google Ads Conversion Result - transactionComplete - GTM connected
Google Ads Conversion Result
our GTM Setting - GTM Setting - Google Ads Conversion Tracking
GTM Setting - GTM Setting - Event/Data Layer's data to GA
Thank you for reading my question.
I'm struggling ... please help ㅠㅠ
Related
I'm using Google Analytics to add data to the corresponding and connected Google Ads campaign, visible in the Googla Ads backend.
Connecting Analytics UA with Google Ads worked fine, but the user data delivered by GA4 does not appear in Google Ads.
I connected the new GA4 account with the matching Google Ads account.
The data, that should appear as columns in the Ads campaign data, can be found in the settings for the columns. Go to "Campaigns", then "Columns" - Modify columns - Google Analytics.
Here should appear "% Engaged sessions (GA4)", "Events/session (GA4)", "Avg. session duration (seconds) (GA4)".
In some cases it does, but mostly not. (2 out of 6 it works)
I tried to find differences or similarities to get to the bottom of the problem. Although some of the installations are using GTM and some are not the ones with the problem do not correlate to the one with or without GTM.
Settings and connection in Google Ads and GA4 should be similar as far as I can see. GA4 accounts are listed under the "tools and settings" - "setup" - "linked accounts" in Google Ads.
In "Google Analytics (GA4) & Firebase" - "Manage & Link" I can see a difference in the columns. The accounts with the correct data have the entry "Linked: App and web metrics activated" in Status and an extra column "Apps and web metrics", where it says "Deactivate".
I had the same problem.
I am fairly sure what the solution is now.
Looking at this post - GA4 data not available in Google Ads
I didn't enable Google Signals, but did everything under 'user data collection'.
I waited 24 hours.
It didn't work.
I waited 48 hours.
It did work!
It seems like Google fixed the problem. Today I could activate the "App and web metrics" in all Google Ads with connected GA4 via the Linked Accounts - Google Analytics (GA4) & Firebase settings.
We have a new ecommerce application built on Flutter
We use Firebase for tracking and it seems to work fine. We see all ecommerce events and we built an audience for Google Ads campaign and the events are attributed to this audience.
However, when we go to conversions section to Google Ads we see a very small number of events coming from Google Ads.
Talking to Google Ads support, they say that our events are unattributed.
Have you had this issue before? What would you recommend to fix this?
Thank you for your help?
We checked all setups on Google Ads / Firebase / Google Analytics and we would expect to see conversions showing up on Google Ads
I have followed the guidelines described on Measurement Protocol (Google Analytics 4)
to send purchase events from server.
I have verified that logging of this event works on GA4. I even see source and medium values that come from Google Click ID (GCLID) from Google Ads for purchase conversion.
I have imported this conversion to Google Ads (waited for about a week).
I have many conversions logged to Google Analytics 4, but on Google Ads conversions page I get No recent conversions. Let me also add that other conversions from the client are shown, only this from the server.
How can I make it so that events send via Measurement Protocol (Google Analytics 4) API that are shown on GA4 and are show source/medium/campaign values from Google Ads to be shown on Google Ads as conversions?
Perhaps I should change attribution model on Google Ads?
Google Analytics documentation seems light on this topic, but historically businesses have been able to track social sharing interactions on their websites - 'Social Plugins' - via. both ga.js and analytics.js. See here: https://support.google.com/analytics/answer/1316556?hl=en
For use case example, as a business, an analyst would like to understand how often website content is shared onto social networks by website visitors.
The problem I'm having is, I can't easily find what the gtag.js equivalent is of this functionality. The closest I can find is to send a gtag event called 'share' - but not sure if this will populate the Social Report under Acquisition in Google Analytics.
Could anyone please advise how to track Social Interactions via. gtag.js for Google Analytics?
//ga.js
_gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]);
> https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial
//analytics.js
ga('send', 'social', [socialNetwork], [socialAction], [socialTarget], [fieldsObject]);
> https://developers.google.com/analytics/devguides/collection/analyticsjs/social-interactions
Note: I found this website which website - https://www.balkanweb.com/peshq-te-barabarte-pavaresisht-nga-madhesia/ - which does seem to use gtag event 'share' function but I am just not sure if it populates the Social reports in GA as I can't see any documentation to support that.
gtag('event','share',{method:'twitter',event_action:'tweet',content_id:targetUrl})
I made a test and I confirm that the share event mentioned does not end up in the social report but in the event report.
Since the gtag.js documentation does not mention social hits (the parameter can only be: CONFIG, SET or EVENT) I believe there is currently no way to send that type of interactions from the website with gtag.
Sadly there is no way to translate this social hit type from UA (Universal Analytics) to GA4 (Google Analytics 4) directly.
The Universal Analytics to Google Analytics 4 migration guide (by Google) mentions this in the Hit types section of the document comparing the two:
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits.
In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Further down the document it also says:
[...] it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
I have some google analytics events on my site, and have now started using Google Adwords. Adwords normally uses goals not events to show conversion rates, but can I somehow use my events instead to see conversions?
Yes. You need to make two simple steps to use Google Analytics events as conversions in AdWords :
Create Goal in analytics for your events. You need to use custom
goal and event as Goal Type. Check the Google Analytics guide.
Import your goals to AdWords. That's pretty easy process and AdWords
has a manual for this. You'll just need your AdWords and
Analytics accounts to be linked.