I'm currently comparing 'New Users' on GA to 'Downloads' on the Play store and I'm seeing about a 30% difference - I appreciate dashboards like GA are not a perfect science, however, this is obviously way outside any reasonable tolerance. I've also cross-validated with other analytics tools such as Facebook and this appears to be in line with what Google play sites. What could be causing GA to be so massively out?
Thanks in advance!
There are many possible reasons:
Many devices have more than one user (eg people who have a home and work account on the device)
People share apps using methods other than Play downloads (P2P sharing, other app stores, etc)
People reset their id on the device to prevent ad tracking etc. Looks like a new user, but no new download
These are just a few possibilities.
Related
On the Google Analytics account I use, we collect analytics for multiple websites. We can see users and sessions for each website, that's great.
So far, every feature of Analytics I've come across only allows me to view information from just one site at a time, but now I'd like to see multiple sites.
What we are looking for, is a way to simultaneously view the number of users and sessions of all the websites under our account. I have google searched the problem, I've messed with every single setting I can think of. No progress.
How can we do this?
You could use Data Studio for this. You can either have separate tables on one page for all of the sites you want to report, or to make it more seamless, make a data blend to get stats from multiple sites with multiple GA accounts into one table
It is impossible to create a single view for different trackers in GA.
But you can download data from different trackers to one scheduled report in Google Spreadsheets using Google Analytics Spreadsheet Add-on https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on
Or create one new tracker and implement on all your websites.
You need to set up cross-domain measurement.
Cross-domain measurement makes it possible for Analytics to see sessions on two related sites as a single session. This is sometimes called site linking.
https://support.google.com/analytics/answer/1034342?hl=en
It might be a very stupid rocky question but I’ve never worked with Shopify before.
We have implemented Google Analytics via default functionality available with Shopify Plus. On top of it, I have added quite simple JS to track Consumer Funnel Steps and activated enhanced ecommerce feature.
One month later I have discovered the discrepancy in both number of transactions reported and the revenue that is nearly 50% which clearly indicates that something went wrong. My investigation has shown no patterns from the point of payment method/checkout process/device category. Our success manager told us that the process looks ok from their end and the issue is on our end.
Please help me to understand where else shall I look to identify the bug. Thanks!!
This is a common issue for Google Analytics and it happens on all ecommerce platforms and the main reason behind it is ad blockers.
About 20% of users use ad blocking extensions which prevents Google Analytics from firing and capturing any data regarding that visit (this also includes ecommerce data), thus, discrepancies are created between the numbers reported in Shopify backend and Google Analytics.
There are more reasons behind why the discrepancies might happen (some of them are of legit concerns like faulty tracking) but ad blocking extensions are probably responsible for most of the discrepancies. If interested, you can see the full list of transaction discrepancy causes here.
I'm trying to find a way to track "paid traffic" from Youtube, ie. people who click on one of our ads, got redirected to one of our videos, then clicked on a link in the comment section. At the moment everybody coming from Youtube appears under the Youtube channel in our analytics.
Yet, inside Youtube Analytics, I can see that 90% of people watching specific videos come from paid traffic.
I tried to see if I could get any possible information from the youtube APIs but it looks like nothing is useful, event to determine how could be the split between paid/unpaid traffic.
Also, impossible to find a split by video.. except in GA. Therefore, no possible link?!
1/ Is it possible to link paid traffic internal to Youtube and part of the "youtube" channel traffic in GA? data-wise or just mathematically?
2/ Is there a way to hadve an idea or approximate the convertion rate?
PS: I know this should not be seen a pure conversion channel*
To answer your questions:
1. Is it possible to link paid traffic internal to YouTube and part of the "YouTube" channel traffic in Google Analytics? data-wise or just mathematically?
As far as I know, yes it is possible. In fact, there's no better way to analyze your new brand channel layout than integrating it with Google Analytics. Reasons as given:
The main difference between YouTube analytics and Google Analytics is that the former provides data about the videos, while the latter provide data about the visitors of the channel’s pages.
To use this feature, please refer to the steps given in How to integrate your YouTube One brand channel with Google Analytics
2. Is there a way to have an idea or approximate the conversion rate?
I tried looking for documentation on conversion rate but it seems that this doesn't exist as also mentioned in Conversion rate between YouTube views and track sales
And, as suggested in Google AdWords Help, in tracking viewer conversions for video ads,
Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.
I hope that helps.
So I've been working on a website for a while. GA account has been up for a couple months but I waited for the website to be finished before putting up the actual JS tag.
In the meantime, the website is being HTTP password restricted (basic authentication) so it isn't even accessible unless you know the user/pwd combination.
To my surprise, I realized today that GA has logged several hundred views to the root of my website. Paths are mostly things like:
/
/?from=http://social-widget.xyz/
/?from=http://www.traffic2cash.xyz/
Bounce% and exit% both at 100% for all of them.
I realize this looks like referral spam, and there are ways to prevent it. Came across this upon googling:
http://botcrawl.com/block-social-widget-xyz-referral-spam-in-google-analytics/
My question is: how can GA log anything anyway when no tag is up and the website isn't even accessible?
Thank you very much in advance
Because it's spam. They hit Google Analytics directly with random GA codes and don't even go through your website.
GA can't tell if these are real hits (from website visits) or fake hits (from spam bots who hit GA directly calling the same ode as they would if on the website). Though arguably they should do more about this.
Massively annoying - particularly when first starting out as this can be a heavy proportion of your "traffic".
It's easy to set up a filter rule is to catch a lot of this by filtering on hostname. As they are randomly hitting GA and don't even know what website they are hitting GA for, they don't usually set this correctly. Real traffic should only come from yourwebsitedomain.com so add a filter for that.
STRONG piece of advice: abandon the default UA-########-1 tracking code of your new website -- simply do not use it!
Create a second and third property on the Admin screen, then use the tracking code for the third property. You will immediately see a lot less spam. No filters or segments necessary!
If you want the whole sad story about spam visits in GA, I have been maintaining the Definitive Guide article for over a year now:
http://help.analyticsedge.com/spam-filter/definitive-guide-to-removing-google-analytics-spam/
I'm working on a google analytics dashboard for a CMS I've created. I'm trying to decide exactly what information to display to the user. So what information would you want to see at a glance (when you first log in) and what information would you want access to, but don't need to see every time you log in?
Do you have a customer? You might want to ask them.
The time spent on page is the most valuable. You can see what pages result in reading and which pages are ignored.
The referrers and keywords is the next most valuable, because that tells you if your promotions are working or not, if you are getting the right audience.
Google analytics has some integration with adwords' analytics and that is on my periodid checklist as well.
Everything else depends on if you have a specific question in mind, like is it safe to start ignoring MSIE6 users, are there enough users of Opera visiting to care how things render for Opera, do I need to pay attention to international readers and add internationalization features to my website, etc.
A:
Visits count (today, yesterday, this week, this month);
Page views, references, adwords effect;
B:
Bounce rate, effective keywords, browsers usage (in %)... stuff like that.
Sometimes, it's all about the $$.
The Adsense revenue for different pages and for different keywords.