I am working with a client on their google-analytics and we came across a question I dont have the answer to. The customer is using GA to pull conversion, bounce, ecommerce, and revenue numbers from their website.
They are looking at the Universal Properties for GA and wanted to know that if they make changes to the Universal Properties for GA will this impact how GA is pulling information from their website and recording it?
Thanks
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I setup userTimingHit for Google Analytics for tracking how much time spent a user on a specific page and form.
I have used JavaScript for to collect variables and send them to specific GA timing tag on Tag Manager.
Could I set it on Adobe DTM.? Anyone with experience with it?
Maybe set dataElement with specific variable?
I tried with function and doesn’t work.
Thanks for any clues.
I'm fairly new to Google Tag Manager, in the past I've just fired events straight to Google Analytics. What I'm wondering is this; is it possible that, if you use Google Analytics alongside Google Analytics tags in GTM, can you get duplicate data in Google Analytics?
For instance, let's say I have a Pageview tag in GTM, as well as GA on the webpage as normal. Would this count as two pageviews? (ie. one from standard GA, one from the GTM tag)
I've looked around for an answer, but maybe it's just a stupid question!
If both track to the same property you'd get two pageviews in that Ga property.
However there is a good chance that both pageviews would end up in different sessions; GTM creates a random name for the Google Analytics tracker, while the tracker within the page would track to the standard tracker (t0; read about naming trackers here), unless configured otherwise.
IMO it is not a good idea to mix GTM and inline trackers with the same property, since it's hard to be sure that both use the same configuration. And yes, your pageview will be counted twice.
I have a website which has their Google Analytics updated to the Universal Analytics (from the Upgrade Center) however all this while they have been using the Classical Analytics tracking code on the site till date. So that means the implementation is old however, the Analytics end is upgraded to the latest version.
I needed the SO community to comment on the below questions if the tracking code is updated to UA (via GTM - PageView tag)
Will there be any impacts in terms of the way Google collects data?
Will the bounce rate change, avg. session time change?
when you update a GA account to Universal Analytics the tracking code stays the same, you don't need to change it.
If you change the UA don't forget that the data in your old one will not be displayed together.
If you do not change the UA the basic data will still be collected the same way, so your pageviews average number, the bounce rate and session time should stay the same.
What changes is that using Universal Analytics you will have custom dimension and custom metrics instead of custom vars, Enhanced Ecommerce and more complex data. You can see more here: https://support.google.com/analytics/answer/2790010?hl=en
I am using Google Tag Manager on all my sites now to implement Google Analytics and future proof them for any other scripts.
I am putting GTM in my boilerplate.
Is there any reason this might not be good practice?
Any reason why a website (that needs GA) should avoid Google Tag Manager?
Most websites will require some sort of Javascript code added in the future for affiliate tracking, various analytics and having GTM installed will allow for easy installation of any such JS code easily.
Or, as Google puts it: "Why wait months for site code updates? Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity."
Since GTM does not come with a service level agreement you could (very very tenuously) argue that GTM adds an additional point of failure. And if one wanted to be pedantic one could point out that not all ways of analytics tracking work with GTM (if you track serverside via the measurement protocol).
But real life argument, there is none (IMO).
There might be pages that do not greatly profit from GTM (or any other Tag Management) if all you do is to deploy a single analytics tag to track pageviews. But the second you need to track an event or pass data GTM is already worth it.
This is not meant to be merely opinion based, it's more that in 2,5 years of using GTM on large sites I have been unable to find any scenario where the tag management code has caused any technical problem or interfered with existing code. On the other hand I do not write click handlers or submit handlers anymore, I have a boilerplate template for a container tag in which I just have to replace values for a few macros before I import it to GTM and have tracking up and running, I can set data fields with much less trouble than via the code... so I think there is a real technical argument to make in favour of GTM, and none against it.
I am curious if Google Analytics Content Experiments supports targeting based on the traffic source, in particular, certain Google Adwords campaigns.
For example, I have two Adwords campaigns pointed to the same destination url but would like a Content Experiment to only run for one of these two campaigns.
Even targeting the experiment based on the referring url would be helpful but I don't see an option to do so when setting up the experiment. Does anyone know if this is possible through the set up, or if I would need to create some kind of gateway that my campaigns funnel through and then get routed to the experiment URL based on the source?
Thanks!
Google does not currently provide this function by default.
I'd try https://www.optimizely.com/ (easier) and/or patching up custom bucketing code (more difficult)