We are currently using Marketo for our landing pages but it is not the same domain as our company site. We are also using Google Analytics.
We have used this guide to tie our Analytics session to our anonymous or known Marketo record by inserting the Marketo User ID as a Google Analytics User ID and added the Marketo User ID dimension & set the scope as User.
Per this article, if we would like to have our Lead ID be recognized on non-Marketo landing pages, like our Corporate website, that we will need to do some extra API connections. Has anyone done this with success? I found that there is some Cross Domain Sub-Domain Tracking located here.
Would I only need to tie the visit to our corporate site to the Marketo Sub-Domain site visit as stated in the link above, which would then be tied to the MarketoID dimension that we just made shown in the first link provided?
Not sure what to do to make this happen or if it is as simple as doing the cross domain sub-domain tracking.
Apologies if I am not making any sense.
Thank you so much!
I'm not sure I understand your question entirely.
Are you trying to link/merge a known Marketo record on one domain to an anonymous Marketo record on another domain, and then pass that single Marketo record ID to Google Analytics?
This would involve matching the Munchkin cookies on both domains to Marketo records, probably via the REST API, then merging the two records.
Once you have merged the records from the two domains, you could pass this single Marketo ID to Google Analytics, using the same ID for both domains.
Resources:
http://developers.marketo.com/javascript-api/lead-tracking/api-reference/#munchkin_associatelead
http://developers.marketo.com/blog/get-a-visitors-cookie-id-and-then-query-associated-lead-data/
You can develop a javascript that capture the GA ID and MKTO cookie and store them in a databased. Then, sync the database with mkto and append the GA ID to the lead record.
We've developed a tool that does that automatically, without any coding and allows you to track leads/visitors cross devices and domains.
Check it out: https://gapidu.com/
Related
I use Google Adwowrds and Analytics for my website, when I check, as the main source of sessions, is shown paid searches (adwords), but Google Analytics shows that most of the referrals for transactions (Purchases) from my own website.
There are two possible reasons for this in my situation. Cross Domain Tracking and Page Dropping Cookie.
Regarding Cross Domain Tracking, I use single domain, but after the customer checks out, the Thank You page comes with Shopify domain, can it be considered that I use multiple domain?
Regarding the Cookie Drop out, how can I find it out? and fix it.
When a user moves from one domain (your domain) to another domain (the Shopify domain) then a new Google Analytics cookie is generated and this cookie has a difference client ID stored in it for Google Analytics. So even if the Shopify domain is sending data to the same Google Analytics property, since the client ID is different, Google Analtyics will treat this as a new user and a new session and in the eyes of Google Analytics, this session will be a referral from the first domain (your website).
If you want to prevent this from happening, you must implement cross-domain tracking which you can read about here.
We have a site built where our customers come to buy some digital content. But most of the clients use the digital content for marketing campaigns. And employ marketo and many other automation products to track leads.
We have a custom built web analytics tool for our site,which is not robust enough. But our clients just want to know if any leads visited our website and push this event to marketo or any other marketing automation tool. I was wondering if there is a way to read the marketo cookie and send a very simple "site visited" data to marketo so that the client is aware that the prospective lead has read the digital content they brought from us? Does this require a marketo API Key?
We also want to achieve this without embedding any Marketo Munckin codes in our digital content.
Can this be generalized to include other marketing tools?
If you want to get analytic info on how many visitor reached specific target page, you can use Google Analytics in your site and define targets. It will not identify which lead visited. For that you must implement Munchkin Cookie of Marketo.
I think the way this worked for me .
The idea here is to get a unique Marketo-id from client and use just Munchkin.init to register a 'page visited' for that client , who might have filled a landing page data earlier.
And then goahead and read the marketo cookie for that browser as mentioned in their blog here.
http://developers.marketo.com/blog/get-a-visitors-cookie-id-and-then-query-associated-lead-data/
This data can also be pushed from backend server with hardcoded script for marketo. This way you can control what data you can send to Marketo and also correlate the user uniquely from Marketo.
I have a company domain google site and enabled google analytics account. Could somebody advice if it is possible to view same domain site visitors by name?
I want to track who of my colleagues visited my site and what is the frequency.
Thanks.
In order to connect a user in Google Analytics to a person, you'd need some sort of system to make the connection. This could be a login, a form, a url parameter, or something like that, where at a certain point you know who they actually are. At that point, you can assign them an ID (in a custom dimension) and make reports tracking their behavior.
It is worth noting (as above) that you can't store personal info in Google Analytics - so the ID would have to be non-identifying, like a GUID or random, numerical ID.
Some strategies for connecting website users to individuals include:
Email Marketing - Many email marketing companies allow you to pass a unique identifier in the URL of anything they click. You could then read this url parameter with javascript and assign it to a custom dimension in Google Analytics.
Login/SignUp - You might have some content behind a login-wall. For example, in order to download a document, you make the user fill out some personal information (like an email and their name), then email a link to the document to them. Once you have the user's information in your system (via the form submission), you can grab the user's ID from the submission.
Manual Parameter - Similar to the "Email" one, you could just email your colleagues a link to the website with a custom ID on each link. Just read that parameter from the URL with javascript and assign it to a custom dimension.
There are multiple profiles on my website and each user is managing his/her profile himself. I am trying to find the most efficient way to present analytics of each profile to its owner. Here are 3 ways I found:
Record each and every hit made on a profile page against that profile. This is not just count of hits, this requires to record IP, country, referrer, search terms etc. against each hit. This would require me to manage a huge database as there would be a lot of hits on each page. And a lots of processing on this database. Even if I have to de this, what database is recommended for such use?
Use Google Analytics on each page. But I am not sure that Google Analytics provide an API to fetch Analytics for individual pages.
Use some open source solution like piwik. Again I'm not sure if they provide per page analytics or not.
Please suggest the pros and cons of using each approach.
Update: More explanation - Think of it like a facebook page where each user can see hits on his page. What solution you'd suggest?
For Piwik, you can create a site id for each user, because you are allowed unlimited site ids with Piwik. You can can use a tracker with that user siteid, so when your member logs in, they get data only on their pages. You might also want to look at using custom variables and use the Piwik API to filter data.
Check here for info on multi-tracker: http://piwik.org/docs/javascript-tracking/#toc-multiple-piwik-trackers
Using the Google Analytics API I would like to display the domain associated with each GA profile. Is this possible or is there another way to do it? I have been unable to find any documentation for the domain.
http://code.google.com/apis/analytics/docs/gdata/gdataReferenceAccountFeed.html#accountResponse
http://code.google.com/apis/analytics/docs/mgmt/mgmtFeedReference.html#profileFeed
I can't use profileName because depending on how the user has their GA account setup, it may just be a string and not a domain.
One thing you might do is perform a query using ga:hostnames as the dimension and either ga:visits or ga:pageviews as metrics. This will yield a chart of the host name (what is in the browser address bar) to reach that site. Sort of a hack in a way. Technically you can use a single GA Tracking code on multiple sites. So there is no "Official" domain name associated with a profile.
Unfortunately, I don't think it's possible with the current API. Furthermore, you can't explicitly depend upon the domain they enter as the only domain the profile is tracking since there is further customization that allows the user to specify if they want to track subdomains and/or top-level domains. I believe your only option is to ask the user the same information Google asks the user and help the user understand they will have to manually keep two lists in sync due to limitations of the Google API.