I have 3 pages which lead to the same destination (thank you page) as follow.
Home > a / b / c
a > inquiry > thank you
b > inquiry > thank you
c > inquiry > thank you
What way is the proper way to set the goal or funnel, so that i can know which page (a/b/c) visitor goes through before filling in inquiry?
There is no proper way. Goals with the same destination are the same goal, and they will be tracked regardless of funnel settings (funnel is for visualization only). Also funnel cannot be segmented or filtered.
You could set a cookie with different values for a,b,c and based on those cookies pass in virtual urls to get different goal urls. That would get you different goal urls, but in your content report you'd have three different rows for your thank-you page.
Based on the same idea you could have an event based goal with a value based on the cookie with the previously visited page. Event based goals do not have funnels, but you could use segments of the "sequence" type to analyze users with the specific flow.
Related
I'm trying to setup a goal in Google Analytics where I want to see the dropoffs when someone goes through the order process.
My understanding is that I set a destination url (which is the thank you page) but need to add a funnel.
The last two steps are always the same:
www.domain.com/wishlist
www.domain.com/wishlist/confirmation
So I've set the destination to point 2 above.
We have a fairly big catalogue with different categories and products. How can I enter a funnel without having to put in 100's of unique url's?
The user can click through the following steps or go directly to any step below via a Google search, site search or promo banner.
/products (an overview of all the categories)
/product-categories (an overview of all the sub-categories)
/product-categories/aaa/bbb (an overview of the products within the sub categories)
/products/ccc (a product)
"aaa", "bbb", "ccc" represent unique urls. How can I replace those but not put in unique url's?
It seems easy to look at conversion rates of landing pages in google analytics via:
behaviour > site content > landing pages
(there's an 'ecommerce conversion rate' column displaying conversion rate for each landing page).
However, if I want to look at the conversion rate for a page that a user wouldn't "land" on / enter the site on, such as a search results page, i can't work out how to do this.
Other than setting up goals. I wondered if there was an easier way?
Ideally - when i go to:
site content > all pages
If it had the ecommerce column, that would be ideal. But doesn't seem possible.
You can create Segments and analyze their Conversionrates. However pages can not have conversionrates because a page can be visited multiple times within one session, whereas landingpages and channels are 1:1 connected to one session. Within a segment you can set the condition "page contains /xyz/" this way you create a session scope for a hit condition.
When I go to the "Landing pages" section of Google Analytics (Behaviour > Site Content > Landing pages), I can see "My goal name (Goal 1 Conversion Rate)", which is "The percentage of visits that resulted in a conversion to the goal". This way I know that XX.XX% of user who landed on a particular page ended up reaching a goal.
Is there any chance I can retrieve the same data for ANY given page view instead (i.e. know that XX.XX% of users who viewed a page ended up reaching a goal)?
You can create a custom segment of your users or sessions, who have visited a given page, or have landed on a given page. (Look for Conditions under Advanced group of New segment dialog.) You can filter reports for this segment only, and get the information, you are looking for.
I am trying to get the conversion rate for an individual page just like you get when running an A/B test. I want to find out how many times /page hits the goal of going to /thanks after a visitor is on it. I have tried a custom report but the only page that shows conversion rate stats is the actual thanks page. Any ideas?
You can create a custom segment of your users or sessions, who have visited a given page, or groups of pages. (Look for Conditions under Advanced group of New segment dialog.) You can filter your standard or custom reports for this segment only, and get the information, you are looking for.
I have a very basic site goal:
When someone gets to the '/my-account' page directly from the '/component/community/ajaxregister/ajaxregister' page, it needs to count it as a conversion (Registration).
I have a custom destination goal set up:
Destination = '/my-account'
Funnel: ON
Step 1 '/component/community/ajaxregister/ajaxregister' Requires? YES
The registration counts in my db do not match the goal count and the 'Reverse Goal Path' report shows that there are conversions being registered where the 'Goal Previous - Step 1' includes pages other than the registration page.
Any ideas on how to make this goal register only when one lands on my-account from the registration page?
The "required step" merely affects funnel visualization, not goal conversion. So by default there is no way not make this count only when people come from the registration page.
To solve this in code (and thus make the question on topic :-) ) you could
check the referring page on your goal conversion page, then
fire an event when the referrer is the registration pages, and
then switch to an event-based goal in the GA backend
That way you would not have a funnel (does not work with event based goals), but at least you'd have the "correct" number of conversions.