I've started parsing out the Google UTMZ_ cookie and am looking for any possible way to push that information into Marketo hidden fields. I currently create and populate Marketo hidden fields based on Google Tracker fields, but I can't figure out how to do it with the fields in the attached image.
I'm wondering if anyone has any insights into how I could push those fields to a form. Below is the code I use for pushing Google Tracker fields to Marketo.
MktoForms2.whenReady(function(form){
ga(function(){
form.addHiddenFields({
GA_User_ID__c : ga.getByName('gtm1').get('userId')
});
});
});
Universal Analytics does not use utm cookies, and it does not have custom variables (they have been replaced by custom dimensions), so your version of the GA code does not match the information from your screen shot.
Since campaign attribution is now done completely on the Google servers you can no longer get the information via client side GA code. You would either have to pull that information via the API (which I do not think is feasible in runtime) or build your own solution to try and match Google's campaign attribution (as displayed here in a flowchart).
Related
Been reading through the Firebase Dynamic Links analytics documentation, and it's clear that the analytics presented in the console will only show three events: clicks, first opens, re-opens. However, I'm not able to tell if retrieving analytics from the API is limited to the same thing. The example shown in the docs only shows those three events too, but doesn't explicitly say that it's limited to them.
Is there any way to get analytics on custom events (for example, a purchase event) for Firebase Dynamic Links?
The three analytics events correspond with the actions you can perform on the dynamic link itself. If the link then leads to a purchase, you'd log that as a separate event from your app itself. The dynamic link won't contain that information, but the new event will of course be associated with the same app instance ID and user ID (if set).
I am new to Google Analytics.I want to create custom report which should look like this What will be my custom metrics and custom dimensions and what changes i need to do in my tracking code to generate such kind of report.
I second faridghar answer. However, to get a straight response to your question I will suggest creating a custom report and using other tools to accomplish what you want to achieve. Simply follow this youtube video steps. It will explain everything except the email ID issue, you can still follow their instructions to implement a similar solution as they did with the user's names.
It is forbidden to collect personally identifiable information (PII) in Google Analytics. In your example, "Client Name", "Email ID" and "Address" are all PII. Therefore, while it may be technically possible to achieve this, you would be violating Google Analytics policy. More info here.
One way around this would be to hash the data before you send it to GA. This would only really make sense for the email field as your other fields are probably not unique.
I am really new to Google Analytics and I had a requirement of tracking clicks and impressions. I followed following link
http://www.statstory.com/tracking-clicks-and-impressions-in-google-analytics/
and sucessfully implemented the same.
Now my requirement is to get the no.of clicks and no. of impressions
to my html page. I am googled for past quite hours but couldnot find
any luck with the same.
Any help would be highly appreciated.
You should really consider implementing Google Analytics Enhanced E-commerce functionality.
Google Analytics Enhanced E-commerce
In regards to answering your question of the API, you should query it asking for events. Namely category, action and label events and apply a filter to only return the data you wish to receive, such as 'Impressions' as a filter for 'Event Action'. That will return all impressions and if you instead change the filter to use 'Click', you'd get all clicks instead.
If you followed the above guide and made it into Universal, then you'd see the calls you set and it is set up in the following way:
_gaq.push(['_trackEvent', 'Banner', 'Click', 'BANNERNAME',1.00,true]);
This bit of code pushes (legacy version) Analytics data in the form of:
_gaq.push(['_trackEvent', 'Category', 'Action', 'Label',1.00,true]);
So, changing the different sections means you change how you define the data and how it will be visible in reports. Category defines the Event Category, Action defines the Event Action and Label defines the Event Label.
Take a look at the core development guide. Also, here you can see all the API calls available: Dimension & Metrics explorer for Google Analytics
I gather that you want to track impressions for banner advertising that is displayed by yourself (i.e. not through an adserver) in your website.
I agree with Mr Sponge that you should upgrade to Universal Analytics. if you want to implement enhanced e-commerce tracking (EEC) you probably want to read about Measuring internal Promotions, which is a feature specifically build for that kind of reporting.
If you just need the raw number of banner impressions and/or need a solution that's easier to implement (but less capable) you can increment a custom metric every time you banner shows up (this is basically a counter, you might want to use it together with a custom dimension that holds the banner name). Click tracking would still be done by events (with similar custom metrics and dimensions). From that data you can assemble a custom report and use a calculated metric for click through rates etc.
Not as good as EEC by a fair margin but much easier to do.
i need too track Members and non-members in the website using google tag manager. specifically, it is important to distinguish users prior and after sign up process and not overwrite them as members (even though they entered the website and non-members). i don't want to push the data directly to the google analytic so i need to create tags in google tag manager to be fired.
any suggestion?
cheers
You might want to take a look at Custom Dimensions to track the status of visitors on your site. For more information on Dimensions, you may find more details on Google's Support pages: https://support.google.com/analytics/answer/1033861
This would allow you to segment the data and Reports in Analytics based on those Dimensions.
Otherwise, if you cannot send data to Google Analytics from Tag Manager, you might want to track users by settings cookies according the specific Rules. This article provides a gist of how to set cookies from within Tag Manager: http://www.simoahava.com/analytics/universal-analytics-fire-script-just-per-session/
I'm studying GA and and want to know if it is possible to save any custom information. For example I have a lot of checkboxes on the page and want to know checked statistics. I mean checks count for each checkbox separately. I see it in the following way: before postback I'm getting all checks information and send it to GA :).
What do you think?
You can use the Google Analytics javascript API to send this information to google, possibly as an event. This can happen whenever you choose, such as before form submission.
You can make events to each of the checkboxes, individualize them if you want, and see the results in "event tracking" in contents.
More info about event tracking from
google analytics docs