I'm currently stuck trying to create a report that shows me cost data and acquisition channel on a transaction id basis. For each individual transaction id, I'd like to know:
1) what was the acquisition channel?
2) how much did it cost me? (AdWords and imported FB ad spend data)
Is it possible to set up this report in GA? If not, can you recommend another tool to use for this? Any help is highly appreciated :)
Cheers,
Anna
GA has a report Acquisition>Campaigns>Cost Analysis
For Adwords and FB, it would provide you results in Campaigns. Make sure your Adwords and Analytics accounts are linked.
FB Ads: While Creating FB ad, enter URL tagged with UTM parameters eg http://www.example.com/?utm_source=facebook&utm_medium=paid&utm_campaign=testname
Use 'transaction id' as secondary dimension in report or create a custom report.
Hope it helps.
Related
Does Google Analytics have enough information to answer the question of how much time have my top 100 users spent on my site? I don't need their user information, I don't care about ID or name which I know it doesn't even have. Just the identification of individual users by the cookie GA uses, and a report of how much time the top 100 loyal users spent on my site.
is such a thing possible at all with GA?
From your comment on Colwin's answer:
I don't need google if I have to track this for GA, I just hoped it already has this information such as "page visit duration" on a per-user, ongoing basis. If I had to feed Google that information myself, I can feed my own database and run analytics on it. Thanks anyway.
The Google analytics sessions is
a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Average session duration will be calculated as
total duration of all sessions / number of sessions
I don't think this is available from GA out of the box. But you can build something like this with Custom Dimensions available within GA
This will let you setup and send custom metrics dimensions for users that you can then create reports for.
Google Analytics doesn’t allow you to out in PII but random visitor id's should be fine. You can then compare against your own database outside of GA if needed too.
This will allow tracking the same visitor even without them being logged in to your site.
Sending the custom dimensions could possibly look like this.
ga('send', 'pageview', {
'dimension5': '1234567890'
});
You get 20 free custom dimension slots with GA and 200 with GA 360 -> More info here
I think this article has what you are looking for
https://webanalyticsguy.com/2018/01/18/google-analytics-capture-client-id-reporting-purposes/
It shows how to capture the client id which is a decent way to track a specific user. And goes further to explain how to associate that with a metric, in this case the author uses PageView.
You could change this to Average Session Duration or another metric that gives you a sense of time spent.
I guess that you are looking for something like this:
http://www.analytics-ninja.com/blog/2015/02/real-time-page-google-analytics.html
You can get the counts of the users on your site. You can get the seconds they spent on your website page.
I guess this answer will be helpful too: https://qr.ae/TWpkI0
Looking for a way to set up Google Analytics that help track an organize RFQ's my client receives through their website. I know it can't all be explained in one post (or who would want to), but I am curious if there is a way to track a customers RFQ's in GA. If anyone has any information on this it would be much appreciated.
You can start by using GTM to track the forms they use to submit these RFQs.
You can also go a step further and generate an ID for the RFQ, pass this ID to GA as a custom dimension and also track it in your CRM so later on you can analyze the closing rate from RFQ to buying. If you can provide more details on the mechanisms/processes in your RFQ, we can go into more specifics.
Team!
We're currently pushing the product price (ga:productprice) to GA as explained both in the Importing Product Data using the Management API documentation and the Measuring an Addition or Removal from Cart from the Enhanced Ecommerce documentation, but now we find unable to query it, as this metric does not appear in the Analytics Core Reporting API (v3)documentation. It's that correct?
What is the usefulness of pushing this data to GA if we cannot query it later? It's really kind of strange that you could use ga:ProductBrand, ga:ProductSku... but no the price.
Any clarification on this one would be helpful.
Regards,
Alex
There is no dimension called ga:productPrice in Google Analytics. But there are other metrics in GA like ga:transactionRevenue, ga:revenuePerItem, ga:itemRevenue and other transaction and revenue related metrics. Here is the list of Ecommerce related dimension and metrics.
Hope it helps !
I am using the Google Analytics Referrer to track the channel of my downloads. Now what I want to do is analyse the quality of users we are getting from each channel, so that we can focus more on channels which give us better quality users. For starting I want to track something which is like Average age of users from channel A (Month Wise). Does google analytics gives you the provision of analysing this type of data given we will pass the age of each user to GA. If not google analytics, what could be other tools I can use for the same. Thanks a lot.
It's so easy. Open channels report and add second dimension - Age. That's all.
I'm trying to track the success of marketing campaigns through conversion on a portal. The portal is largely JS based and for right now we can't use URL goal tracking. Instead, I'm planning on using event-based goal conversion that can report all the variables I need. The problem is how do I connect marketing campaigns to the eventual conversion? These campaigns span SEM, email, landing pages, partnerships, etc.
My initial idea was to use a URL param to set a session-level custom variable identifying the marketing campaign that funneled the visitor, and then to compare this to goal conversion. However, I'm not sure custom variables can even be compared to goal conversions in Google Analytics -- and I'm worried that I might be over-thinking this.
I'm worried I'm way over-thinking this. If I create a custom campaign using the URL Builder, will that give me everything I want, allowing me to track campaign conversions?
Yes, I think you are over-thinking things. :-)
As long as you properly tag the campaigns using the utm variables in your destination URLs as they show you how to do in URL builder, they should allow you to see your specific goal conversions by source, medium, campaign, etc. in your GA profile. Using the new Multi-Channel funnels features you'll also be able to see how the sources of previous visits influence future conversion behavior as well.
Generate help with campaign conversion tracking here: http://blog.crazyegg.com/2011/12/02/track-conversions-google-analytics-campaigns/
Info on Multi-Channel funnels here: https://www.google.com/analytics/features/multichannel-funnels.html