I have UTM tracking setup and can see that sessions are being attributed against each Campaign, Source, Medium etc.. What it doesn't do is attribute any Goals / conversions to the campaigns. Anyone got any ideas?
Thanks!
S
You have at least two options:
Make one segment that contains ALL USERS THAT CLICKED on your campaing and then go and see the results in the Goal section.
The "All capaigns report" from the LeftPanel->Conversions. Here you will need to filter/choose the campaign and you will see all your goals, and for more details you can specify the specific goal you want to see.
Related
I've created a UTM link in the UTM site https://ga-dev-tools.appspot.com/campaign-url-builder/
I entered "TEST" on source & Medium to see if i can follow it around in my google analytics.
but for some reason my GA won"t show it anywhere. Not in acquisition, behavior or goals
i'd love to know if theres a way to follow my UTMs directly and where GA puts them.
You can find it in source / medium report. In Channel Grouping you will find it in (Other) channel.
I recently ran an e-mail campaign with a partner, who sent me over a URL with their own UTM parameters so they could track performance on their side.
When I handed the information over to our e-mail team and checked as the campaign went live, it appeared that they, out of habit, had added their own UTM parameters on top of the ones sent over by the partner, resulting in a click-through URL that looked like the following -
http://spirit.cruises.com/?cm_mmc=partner_email-_-sprt-multi_product--20161028--clia_plan_a_cruise_month&utm_medium=partner_email**&utm_source**=sprt-multi_product**&utm_campaign**=20161028&utm_content=clia_plan_a_cruise_month**&utm_source**=responsys**&utm_medium**=email**&utm_campaign**=20161028_50pct__Dual_Cruise_Email
As you can see, there are duplicate source, medium, and campaign parameters.
Does anyone know what happens in this situation? Does Google Analytics count both, or just the first, or just the last, or none? What is best practice when there are two parties that want to track performance of a URL in a campaign, and they may have different naming conventions?
(This is my first question, so please be nice :) Thanks!)
GA counts the last set. The proper way to deal with this is to avoid the situation. Email Software is often set to automatically add utm parameters to links (do you do not have to do it manually), but then all email marketing software I know would allow to override the configured default parameters.
I am not sure how your partner could track performance "on their site" via utm parameters unless they have their own GA code integrated in your website (or do you mean that they have access to your GA ?).
If there are two sets of analytics code that require different campaign attribution you would have use differently named parameters - let's say utm_medium2, utm_source2 and utm_campaign2 - and manually override campaign attribution for the second tracker:
// add this to after your usual tracker
ga('create', 'UA-XXXXX-Y', 'auto', 'partnerTracker');
ga('partnerTracker.set','campaignName',<value of utm_campaign2>)
ga('partnerTracker.set','campaignMedium',<value of utm_medium2>)
ga('partnerTracker.set','campaignSource',<value of utm_source2>)
ga('partnerTracker.send','pageview')
That would send data to a second account and override campaign attribution fields. It seems quite unlikely that you have or want that, but if you want to allow your partner to independently track utm values on your website (and everything else with it) that would the way to go.
Frankly I think you should just remove your partners utm parameters. Utm parameters make only sense for the owner of the respective GA account, and that is probably you, not the partner.
I agree with the first answer except for that last point where has says to remove the partner's UTM parameters.
In your case, the destination for the link provided to you by your partner is NOT your own website. The link goes to your partner's website. Therefore, your GA account has zero relationship with the link he sent you.
The way we're getting around this (without doing anything in analytics) for our many partners that we send links to is by using different email subjects per partner. Most email platforms use the subject line (or the internally defined Campaign "Name") as the value for UTM_Campaign.
So different subjects that include the partner organization in them:
"Special discount for ABC Organization members!"
"Special discount for XYZ Company members"
We can then analyze each unique campaign name in GA.
In Google analytics how can i get a metric to put "number of active users on website at any one time". I want to put it against past date periods.
I.E I was scrolling through the metrics, trying to add a widget to my dashboard but, I can't find this metric!
It looks like it's possible because google analytics uses it on their standard report, real-time, "current active visitors on website"
How can I achieve this?
Simply, you can't out of the box. There are some limitations in real-time reports and the ways GA counts unique visitors.
However, if you do not need a detailed analysis, this custom report might do the work (just import it for your Analytics Profile/View and click Customization tab). It basically shows the generic numbers (you can change them to fit your needs) according to hour of a day.
Add any secondary metrics to find out how numbers change in days/weekends etc. Or you can slice the data with segments and see if some traffic is more active in the morning etc.
Hope hits helps.
PS: Beware of data sampling...
I'm trying to track the success of marketing campaigns through conversion on a portal. The portal is largely JS based and for right now we can't use URL goal tracking. Instead, I'm planning on using event-based goal conversion that can report all the variables I need. The problem is how do I connect marketing campaigns to the eventual conversion? These campaigns span SEM, email, landing pages, partnerships, etc.
My initial idea was to use a URL param to set a session-level custom variable identifying the marketing campaign that funneled the visitor, and then to compare this to goal conversion. However, I'm not sure custom variables can even be compared to goal conversions in Google Analytics -- and I'm worried that I might be over-thinking this.
I'm worried I'm way over-thinking this. If I create a custom campaign using the URL Builder, will that give me everything I want, allowing me to track campaign conversions?
Yes, I think you are over-thinking things. :-)
As long as you properly tag the campaigns using the utm variables in your destination URLs as they show you how to do in URL builder, they should allow you to see your specific goal conversions by source, medium, campaign, etc. in your GA profile. Using the new Multi-Channel funnels features you'll also be able to see how the sources of previous visits influence future conversion behavior as well.
Generate help with campaign conversion tracking here: http://blog.crazyegg.com/2011/12/02/track-conversions-google-analytics-campaigns/
Info on Multi-Channel funnels here: https://www.google.com/analytics/features/multichannel-funnels.html
I've got a multi-stage online questionnaire form, and I use a _gaq.push(['_trackPageview', '/Form_Stage_XX']) code to register form's stages destinations (the "XX"s stand for actual stage numbers).
I also set up the URL-destination Goals based on pages /Form_Stage_XX (same as in _gaq.push).
Now in the Site content -> Pages report I can see the visits of /Form_Stage_XX registered as expected, but the related Goals won't get reached.
Any ideas why is this?
Many thanks.
Please do check your goals configuration in the Profile Settings - > Goals Page to see if the URL is set to the same as /Form_Stage_XX and also if the Match Type is set to Exact Match. I would also recommend using the Match Type: Regular Expression with .*\Form_Stage_XX as the parameter.
You should be able to see if your goals are beign tracked as expected in the Conversions - > Goals Report.
One more thing is that form goals are usually better tracked as a Funnel Conversion, so you can track the flow from each step and thus visualize where visitors are leaving your form.
You can find more information in this great video lesson, made by Google