How to set up Analytics Goal from Adwords data? - google-analytics

I set up a dynamic Google Forwarding number in Adwords on a website to track calls.
How the heck can I pull this data into Google Analytics and set it up as a Goal?? I am also using Tag Manager. But so far, I haven't been able to come up with any workaround to accomplish this.
Any ideas??

Related

How does google anayltics know about Google ads?

There is something quite basic that confuses me. I use Google ads conversion tracking with Google Tag Manager, and I don't understand how my google analytics know about these ads in the first place. I mean, the conversion tags I create in Google Tag Manager don't include the Google Analytics tracking code at all.
What am I missing?
Thanks
It knows based on the url structure of the incoming links.
This link gives a good overview.
UTM Codes: How to Track Campaign URLs in Google Analytics
This tool allows you to see how the different urls are built and decomposed in GA.
campaign-url-builder
Essentially the structure is integrated and google analytics logically decomposes and presents the data in a meaningful format based on URL.

Google Analytics Tracking Events

In our Google Analytics, we have a couple of events showing up that we have not set them up! By that, I mean, I haven't trigger those events from our website, neither through codes (ga.send('event')), nor through Google Tag Manager. I just can't figure out where they're populating from. To be specific, they're "Video" and "Livechat" events.
Is it possible that Analytics have ways of figuring some obvious events and track them for us?
Google Analytics does not send events on it's own. More likely scenarios are:
You are using third party integrations for video and livechat and
they include Google Analytics code that sends to your property (and
possibly others)
Someone else is using your tracking id in their site (you can check this by setting hostname as secondary dimension in your event reports)

How do you setup a Google Analytics account for a website that already has the tracking code?

I have FTP access and am re-designing a website and I want to see historical traffic data from their Google Analytics, but they do not have a Google Analytics Account and can not get in touch with their last web person who set it up.
The tracking code has been in place for several years. There are a lot of articles about how to add Google Analytics code to a website but how do you setup a Google Analytics account with tracking code that is already there?
The best way is to ask person who set it up. But if it is impossible - here is the article, which help You - http://savvydealer.com/reclaim-your-google-analytics-account/
This is the only one way.
There are 2 options,
Ask for the Authoritative person to add you as an Admin, so you can easily get access. If this option may not possible then,
You can replace old tracking code with new tracking code.

Google Analytics link to Adwords

Having trouble linking separate accounts from GA to Adwords. They are different emails, both tracking the same site. The main GA email works with a lot of different sites, so I don't want the Adwords to have access to all of it.
The Adwords account seems to have created its own analytics site --but it's not the one I've been working with.
Help?
If I understood correctly, the possible solution to your problem is setting the cross-account conversion tracking by creating the My Client Center (MCC) account: https://support.google.com/adwords/answer/1704399?rd=1
This account is actually an AdWords account that lets you easily view and manage all of your AdWords accounts (including other MCC manager accounts) from a single location.
For additional information, please refer to:
https://support.google.com/adwords/answer/3030657?hl=en
http://www.wordstream.com/blog/ws/2013/08/06/link-adwords-to-analytics-guide
Hope I helped.

Passing Google Analytics data from classic to universal

I need to explore the possibility of passing my existing GA eCommerce data (using Classic Analytics) over to a new universal analytics account.
I do not want to make the full switch as yet for various reasons. I do however want to use universal analytics to track newsletter email opens.
I would very much like to include the transaction data to this new universal analytics account so that I can put opens and revenue side-by-side. I know it is possible to aggregate analytics accounts to one profile but because classic and universal are different I wonder if there is any way we can aggregate data from Classic to universal?
Or do I place two tracking scripts on the thank you page?
Any tips or advice will be much appreciated.
From official help page "Set up Universal Analytics":
Best practices
If you want to try UA on a website you’re already tracking with Google
Analytics, we recommend you use the ga.js and analytics.js tracking
code concurrently to maintain continuity in your first account. Send
the data sets to separate properties: UA data to a dedicated UA
property, and ga.js data to a non-UA property. Data cannot be merged
or reprocessed after it’s collected. Alternative configurations are
not supported and can result in corrupted or incomplete data.
In the coming months, look for documentation to help you migrating
your existing Google Analytics web properties and data to UA.
So you can place two tracking scripts on the page.

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