E Commerce and cross domain tracking on universal analytics? - google-analytics

I am running into an issue where my client's website (can refer to domain.com) uses a third party checkout site called rezovation that we can refer to checkout.rezovation.com: I went through this doc here https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain and the google setup e-commerce doc (for universal analytics) and I still find it confusing so here are my questions:
1) According to my understanding I need a customized GATC to link both domains checkout.rezovation.com and domain.com?
2) If yes(above), do we setup one customized GATC for cross domain tracking on all pages from checkout.rezovation.com and domain.com? if it is the case can someone provide detail steps on how to set it up (I am not a coder so the easier the guideline, the better)
3) Once cross domain tracking is set up, e commerce tracking code should be only on thank you page should be looking like the image below?
4) Should I add manually all the extra code for the e-commerce tracking code or I can get it done via a third party website?

The question really is: Will they (Rezovation) allow a customized version of the GATC? From what I've seen from them, the answer to that is no. Again, from what I've seen, which is only a a screenshot of the interface where you enter your GAUA number. Ultimately you get in-actionable data that doesn't even pass room nights booked and cannot be attributed to the proper source.
Perhaps they offer another plan that allows true cross domain tracking. It's a shame they don't have it built in because with Universal Analytics it's an extremely easy and consistent customization that would only require one additional input from their clients.
-Theo

Related

Install multiple counters (local and general) GA on the site

The problem is the following, there are 6 sites, each of which has a separate Google Analytics counter, we need to add to each site one more common counter that will show general statistics for all 6 sites. The question is how to do it correctly
There are few ways to do that depending on what implementation you're using.
here is a link to how to do that with gtag.js:
https://developers.google.com/analytics/devguides/collection/gtagjs/pages#multiple_properties
here is a link to how to do that with analytics.js (this may also
require an update of existing tracking):
https://developers.google.com/analytics/devguides/collection/analyticsjs/creating-trackers#working_with_multiple_trackers
in case if you're using GTM you'll just need to duplicate all the
analytics tags with a specific tracking ID or use this hack:
https://www.simoahava.com/gtm-tips/send-google-analytics-tag-multiple-properties/

checking analytics setup for page I do not own

I'm a consumer data analyst who is not very familiar to coding other than occasional encounters with HTML and Python, and I'm just starting with the coding part of Web Analytics. In particular, I need to learn about checking websites I don't own (therefore I don't have access to their Analytics accounts) for tracking info, but it has been phenomenally hard to find information on which tracking function each component of code stand for, or to what extent it is visible from the page source.
For a project, here is a page I'm trying to check for Google Analytics/Tag Manager/alternative analytics setup, and see what is exactly being tracked on it. Other than the source code, I checked it with Ghostery, which gave me this Tag Manager code page. Is it possible to check tracking info from these two (events, pageviews, URI and how many custom dimensions there is, specifically), and which part of the code includes that info (particularly URI and dimension info - the first two, I have more idea about)?
This is a page I'm also looking into. I can see that this one has Google Analytics/Tag manager, but again, I can't make sure of what is being tracked, and whether the Analytics/Tag Manager setup is looking -potentially- problematic in any way. Here is the Tag Manager page for this one that I obtained through Ghostery.
Any help would be much appreciated...
Looks like what you are looking for is Google Tag Assistant extension for google chrome: https://get.google.com/tagassistant/
you can download it from here: https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
When you install it it will appear as icon on any page you visit and it will show you all GA implementations on a page:
You can select tracking ID you are interested in and it will tell you how many Page Views/events were fired for that particular tracking ID only:
Then you can select individual tracking event/page view and see all data that are being sent with that tracking request. Just Click on URLs and click the icon to put the data in table:
Here "cd" stands for Custom Dimension, so here you can clearly see 2 custom dimensions that are being tracked:
Hope this helps, good luck!

I'm unable to run experiments accross subdomains using Universal Analytics

I'm currently running an experiment without redirect, using Google Analytics, but I'm running in some issues.
The case
I work for a company that has two websites, with two separate brands, selling the same product. Today, we are plaining a merge of the brands, one of the reasons being the low costs of maintanance.
To see how this would affect sales, we are doing an a/b test. The test consists of changing the logo of the sites, and displaying an information about the merge of brands in the variant. The original is the website without changes.
We have some requirements to do it:
We use a CMS that has no support to the Google Analytics Experiment tag (we get some errors when we install it to the , and are unable to run it)
We need to run it through all pages of our websites. We have also a subdomain in each site, that the user is redirected to place an order.
We doesn't have time to wait for the experiment to end for itself. So, we came up with the idea to track the rejection and sales using a duplicate pageview with "/variant" in the url and in the title.
To do that, I used the Content Experiments without redirects, with the Google Tag Manager.
Configuration of the Experiment
In Google Tag Manager, I load the Content Experiment Javascript API and define the choosenVariation variable in all pages of both websites and subdirectories.
I track the "gtm.load" event, to see when the page finished loading all elements and change the DOM in three ways: changing the logo, adding the content about the merge and add an item to the main menu. All of this, through Javascript.
Along with the changes of the DOM, I add a datalayer called VirtualPageView, and pass the corresponding url with "/variant" and the title with "Variant".
When the datalayer fires, I send a new Pageview with the variant information.
The problem
The experiment is running right, but when a user gets the B variant of the experiment and procceed to a subdomain of our websites to place an order, it seems that it's somehow running another test, and happens to the user get the A variation.
We are trying to persist the original session and the client Id through the domain and subdomain, in order to the user that saw the different logo, continue in his way to order.
I saw this page about Running Experiments across Subdomains, but its about the Classic Analytics and the classic experiment, and we are using the Universal Analytics with the Content Experiment without redirects.
I don't know if my explanation was clear enough, so if someone have doubts, please ask me. I don't have a profound knowledge of Google Analytics or the Content Experiments either. So, if you have a better way to do this, please, tell me.
I came up with a solution to our problem. We agreed to use the experiment only in the pages of the main domain, so I can change the content otherwise in the pages of the subdomain:
When a user visits our main domain, through Google Tag Manager, I created a cookie that says what the result of the variation chosen for the user (0 for the original and 1 for the variation).
When this user goes to our subdomain to place an order, still via GTM I check the cookie to see its value. If its equal to 1 (a variation), I change the logo and the menu, according to our previous configuration, and I send a virtual pageview to help us check the data.
Until now, this is working properly.

Tracking conversions from another property

I have one website and 2 blogs. Everything is working for years and till recently we were ok with setup.
I am promoting one of the blog pages on Twitter,Facebook,LinkedIn. I can see conversions on main property but I cant tell how many conversions were from each of the sources. I just can see blog page as a source. When i switch to blog property in GA i can see segmented traffic by sources but ofc no conversions (goals are defined only on the main site)
I am reading for tracking goals from multiple properties but it only confuses me more and more. Is this possible to pass data from one property to another and be able to see what I want to see (segmentation by sources and conversions) ?
I am new to Google Analytics, and when I walked through the setup process, there was a lot of explanation about Social settings. I suspect this is new. Google has put in fields for you to track traffic to your blogs that comes in from your other social presence(s).
You'll want to identify your profile URLs for Twitter, LinkedIn and Facebook so that it can break it down for you correctly.
They state:
If you leave the Web Property Prefix blank, you'll see Activities data for the domain you are tracking with Google Analytics (e.g. example.com). If you also wish to see Activities data for properties such as your YouTube channel, enter your prefixes here; for example, youtube.com/example. Make your prefix as specific as possible (i.e. do not simply enter youtube.com). Activities data is only shown for properties from which your domain has received hits.
Source: Google Analytics Social Settings: Web Property Prefix Help

Targeting Sources With Google Analytics Experiments

I am curious if Google Analytics Content Experiments supports targeting based on the traffic source, in particular, certain Google Adwords campaigns.
For example, I have two Adwords campaigns pointed to the same destination url but would like a Content Experiment to only run for one of these two campaigns.
Even targeting the experiment based on the referring url would be helpful but I don't see an option to do so when setting up the experiment. Does anyone know if this is possible through the set up, or if I would need to create some kind of gateway that my campaigns funnel through and then get routed to the experiment URL based on the source?
Thanks!
Google does not currently provide this function by default.
I'd try https://www.optimizely.com/ (easier) and/or patching up custom bucketing code (more difficult)

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