We are looking at implementing GA onto our site (we currently use WebTrends). On the website are lots of records that are placed within multiple subtopics - think of a news story that is tagged with Europe, Politics and Business.
We have 6 topics with about 70 subtopics spread across them.
What's the best way to track visits to these subtopics. So, for the example above we would need to count a view to that news story as a visit to Europe, a visit to Politics and a visit to Business.
Would we need a different event for each subtopic, that is then fired if the news story is in that subtopic, or can/should we do this with custom dimensions?
In webtrends we just have one tag that reports all subtopics separated by a semi-colon.
We are using Google Tag Manager, if that makes any difference.
Thanks
It looks like your are looking for content grouping in Google Analytics. It does what the name says, it groups content pages into categories that you can view separately in your reports.
You can either assign a page to a content grouping via a piece of tracking code, or via the analytics interface (for example based on a pattern in the urls or page titles, or completly manually by entering urls).
Related
I've been struggling for some time to get an answer, and still can't find it out on the web. I would like to to a seemingly simple thing:
1) Facebook page A sends me some visitors through a link to MYPAGE.com/?utm_campaign=mycampaign& etc. etc.
2) I count the unique page views (not users) received from people that have clicked this link, and no other visits are counted as being part of these (e.g. direct visits of someone recurring that has first come across to the site through that campaign should not be included in the count)
This way, I'd like to monitor exactly the unique page views coming from different facebook pages which I have a partnership with. And another thing I cannot figure is: how do I make this work on subdomains too?
Best regards
Step 1 - You need to have different utm_campaign values for each Facebook page.
Step 2 - Create Google Analytics segment for that specific campaign.
Use "Filter Sessions" as you only want the sessions that came straight from Facebook.
Step 3 - Use Behaviour -> Site Content reports to see which pages those users visited.
We've accidentally placed the same Google Analytics tracking code on two different domains.
www.y.com
www.x.com
We've rectified the issue now but retrospectively, is there any way to filter that data going to the specific domain name www.x.com for example?
Note: this is not a duplicate of Google Analytics: Track two domains as one
You could add a filter to the view (profile) in question. That will remove the data that you don't want. Another option if you don't want to loose the data in the view would be to create a custom segment that you could use when ever you want to split the data out.
Update from Google+
You can search with regex
^/app/
in the small search bar (custom segment) in your page reports (e.g. Behavior -> Site Content -> All Pages), after which you can look at the aggregate metrics for all pages which start with /app/ (i.e. all the pages with different parameters).
If all the /app/.* have the same page title, you can look at the Behavior > Overview report, but choose Page Title as the dimension.
I am looking to find the number of visitors that see a certain subdomain on my website. I can find total views and unique views but not visitors. I thought you could do this fairly easily in the old GA but having a hard time finding it now.
The easiest way to do this is to create a custom report.
I'll share an easy example I created: https://www.google.com/analytics/web/template?uid=ReBbGcwqToSJeP_TyfrhsA
Look at report tab 1 to see visits and pageviews to your different pages. If you click the "Unique" report tab, you can see which hostname initiated the request and how many unique visitors was seen during that time period.
I have a website that features a call to action/promotion button on nearly all pages of the site.
I have currently configured a conversion funnel that shows me how many people arrive on the call to action page, and then how many people make it to successfully complete the action page.
What I want to see though is how many unique visitors over the reporting see the banner at the top of the funnel.
eg. Something like this:
Visitors accessing website: 1000
Visitors clicked on call to action page: 100
Visitors successfully submitted call to action form: 45
My initial thoughts was to do this using the frontpage only, but I forgot that this banner/call to action ad is featured on many pages around the website. Many people find the site through SEO and never even pass through the frontpage.
Is it possible to use a wildcard for a domain or something similar in Google Analytics? Or maybe I am approaching this the wrong way.
Last of all - I know I can accomplish this by pulling up 2 reports: site wide unique visitors and comparing that to how many people hit the first stage of the existing conversion funnel. But it's a hassle to have to do this regularly manually.
While using funnel analysis, it is normal to have funnel steps that represent more than 1 urls. Take the basic case of ecommerce sites, where the final goal maybe the same transaction completion page, but the funnel step corresponding to product page can be triggered by many different product pages and not just one.
Based on the page url structure of your website, you can choose any of the below 2 match types to add multiple urls to a single step:
1, Begins with : If all the different pages displaying the ad have a set of common characters in the beginning, then use this.
2, Regular Expression Match : If the different pages that contain your banner ad how totally unrelated url, then find a suitable regex that can capture all those urls
not sure how many people on Stack Overflow use google analytics however thought it might be worth asking the following.
We send out email campaigns as a business and using GA we can track when a user has clicked on a link in the email to come through to our site. We can therefore see how many people come to the site based on that individual email.
What we then want to be able to do is track the journey they take on the site before purchasing a product (or until they leave the site). How do we track this period between reaching the site and actually placing an order? If it is not possible to track actual individuals (I know it is a grey area within Google terms), is there a way of tracking all users that come in from that email as a group so for example we can say
'10 people from the email viewed x product page, then y product page then ordered but 5 people visited z product page and then left the site'.
Just to make things even more difficult if people are accessing the site from multiple IP addresses e.g. Phones, Internet Cafe etc is it possible?
If they do buy a product we can then track the status of their order from within our own CRM system.
I know Google as the 'Visitor Flow' feature but you do't seem to be able to isolate individuals or campaigns through it.
Thanks for any help!
I would create a different landing page for each of your campaigns. This is a good idea anyway (you want the landing page to be very relevant to your campaign message), and it makes it trivial to use Google Analytics' Visitor Flow feature to see the journey they took after leaving that page. This is an easy win for tracking at the campaign level.