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It is a simple scenario. The client wanted a remake of an old site and we chose WordPress. Besides visual redesign there were changes in content structure and naturally links. The problem is that the old content is pretty highly ranked on Google, so the questions is actually two fold.
Will switching to new site affect the ranking?
How to preserve links that are already there on Google to point to the same content but to different URL's on the new site?
Switching will affect your Google rankings. The ranking is tied to the address of a page, so when you move it to a new address, you loose the ranking you've built up. However, if you use 301 redirects from the old content to the new, you will preserve your Google rankings. This tells the search engine that your content that was in page A is now in page B. Think "change of address" cards for the Internet. It works for search engines as well as users in browsers.
Here's a good article on the subject: http://www.bruceclay.com/blog/2007/03/how-to-properly-implement-a-301-redirect/
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My website was ranking in the fifth page when searching company name on google. But after i added key words with meta tag and google analytics code for better seo i lost my website name presence in entire google search results.Now google analytics showing i have more than page visitors than before. But bounce rate is 82%. If you can suggest me what i can do to bring my website name in search results , that would be a great help for me.
thanks,
Typically your results can fluctuate after making SEO corrections to your site. For example adding new keywords and title tags forces Google to redefine the content of your site. During this reindexing they will sometimes move your site around. But after a few days it should bounce back. This is especially true if your site and business are new. Here are a few good resources on the topic written by SEO Roundtable, Quick Sprout and Myself.
Another good place to check is the Moz's Google Algorithm History page. This helps you determine if your fluctuation was due to something you did or possibly due to an Algo update.
Happy hunting!
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If a aged ranked page in Google is something like http://website.com/fun.html
and I change it to http://www.website/fun will this affect the rank or previous juice?
I ask because we are rebuilding a site for a client that has been around for many years
with hundreds of pages with urls like that. Basically its taking of the .html
Also we have a link like http://website.com/books.html I'm assuming
if we change it to http://website.com/services/books.html it will completely
destroy the SEO, am I right?
Ps the new site is a wordpress.
The direct answer is: Yes. Google looks at fun.html and /fun/ as 2 separate pages. To associate the two pages you will need to add a 301 redirect from fun.html to fun either in your WordPress roots .htaccess file or you can install a plugin to take care of it for you.
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My client is concerned because he can't see the content of his pages in the WordPress dashboard. The reason is because the content of each page is hard-written in its own page template. I used templates for all pages because each one has a complicated layout with pieces of content scattered everywhere with different styles and everything.
My question is : is content hard-written in WP page templates equally indexable by search engines as norman page content (meaning written in the page's main text editor in the dashboard) ?
Search engines see whatever your website spits out. They don't care what technology you use our whether it is hardcoded or dynamic. In fact they can't even tell because they don't see what's on your server.
So, no, there is no difference and it doesn't matter.
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I currently have a blog at blogger.com with a custom domain name. I have decided to manage my own blog using wordpress to be able to fully take advantage of all the cool wordpress plugins. Note that I am moving my domain as well. I won't be purchasing a new one.
I experimented a bit and found out that I can replicate the blogger URLs on my old blog and use the same on my new wordpress blog. For example, a Blogger URL for an article would look something like mydomain.com/this-is-my-title.htm. Wordpress url can also be manipulated to look exactly like that.
But still, as a precaution, I want to know if this move can still affect my ranking on search engines (not that there's much to speak of) in a negative way.
Noob with SEO stuff. Any help would be greatly appreciated. Thanks!
If you do complete replication of all URLs it should not be affected at all. For the URL's that you can't mimic but you know they are indexed - set up your server to fall back to the main page of your blog.
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I have created a site twoo years ago in php and now converting it into asp.net mvc. Now I would like to get all indexed pages by Google so I can validate all these are working with new site.
I search on google using "site:mysite.com" it shows 21000 results, So how Can i get these 21000 results and validate all they are working with new.
I don't know if there is a tool that gives you a list. However one way I can think of is to keep an eye on your Google WebMasters account for errors. Any page that Google can't reach will be a page you need to look at and fix. This isn't a fast solution but it's a reliable one.
If your previous website has a structure to its urls then it should be easy to replicate that using routes in asp.Net.
I think this topic has to be moved to webmasters section of stackexchange.
Generally what people would do with change of url is to give 301 redirect to all the new pages from old pages (aka url rewriting).
To verify if all your links work, you can use a tool called Xenu. Being a webmaster, you might already known this. It just goes through the entire list of urls in the pages and verifies them. But in your case you want to check if all your old php links work, you can possibly get a sitemap of the existing list and do the checking by putting this sitemap page on the new site.