I'm using Google Analytics to add data to the corresponding and connected Google Ads campaign, visible in the Googla Ads backend.
Connecting Analytics UA with Google Ads worked fine, but the user data delivered by GA4 does not appear in Google Ads.
I connected the new GA4 account with the matching Google Ads account.
The data, that should appear as columns in the Ads campaign data, can be found in the settings for the columns. Go to "Campaigns", then "Columns" - Modify columns - Google Analytics.
Here should appear "% Engaged sessions (GA4)", "Events/session (GA4)", "Avg. session duration (seconds) (GA4)".
In some cases it does, but mostly not. (2 out of 6 it works)
I tried to find differences or similarities to get to the bottom of the problem. Although some of the installations are using GTM and some are not the ones with the problem do not correlate to the one with or without GTM.
Settings and connection in Google Ads and GA4 should be similar as far as I can see. GA4 accounts are listed under the "tools and settings" - "setup" - "linked accounts" in Google Ads.
In "Google Analytics (GA4) & Firebase" - "Manage & Link" I can see a difference in the columns. The accounts with the correct data have the entry "Linked: App and web metrics activated" in Status and an extra column "Apps and web metrics", where it says "Deactivate".
I had the same problem.
I am fairly sure what the solution is now.
Looking at this post - GA4 data not available in Google Ads
I didn't enable Google Signals, but did everything under 'user data collection'.
I waited 24 hours.
It didn't work.
I waited 48 hours.
It did work!
It seems like Google fixed the problem. Today I could activate the "App and web metrics" in all Google Ads with connected GA4 via the Linked Accounts - Google Analytics (GA4) & Firebase settings.
Related
Google Analytics documentation seems light on this topic, but historically businesses have been able to track social sharing interactions on their websites - 'Social Plugins' - via. both ga.js and analytics.js. See here: https://support.google.com/analytics/answer/1316556?hl=en
For use case example, as a business, an analyst would like to understand how often website content is shared onto social networks by website visitors.
The problem I'm having is, I can't easily find what the gtag.js equivalent is of this functionality. The closest I can find is to send a gtag event called 'share' - but not sure if this will populate the Social Report under Acquisition in Google Analytics.
Could anyone please advise how to track Social Interactions via. gtag.js for Google Analytics?
//ga.js
_gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]);
> https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial
//analytics.js
ga('send', 'social', [socialNetwork], [socialAction], [socialTarget], [fieldsObject]);
> https://developers.google.com/analytics/devguides/collection/analyticsjs/social-interactions
Note: I found this website which website - https://www.balkanweb.com/peshq-te-barabarte-pavaresisht-nga-madhesia/ - which does seem to use gtag event 'share' function but I am just not sure if it populates the Social reports in GA as I can't see any documentation to support that.
gtag('event','share',{method:'twitter',event_action:'tweet',content_id:targetUrl})
I made a test and I confirm that the share event mentioned does not end up in the social report but in the event report.
Since the gtag.js documentation does not mention social hits (the parameter can only be: CONFIG, SET or EVENT) I believe there is currently no way to send that type of interactions from the website with gtag.
Sadly there is no way to translate this social hit type from UA (Universal Analytics) to GA4 (Google Analytics 4) directly.
The Universal Analytics to Google Analytics 4 migration guide (by Google) mentions this in the Hit types section of the document comparing the two:
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits.
In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Further down the document it also says:
[...] it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
I'm very new to google analytics. I'm using it to know the performance metrics of a website, this website is not mine. I'm assigned to analyze the performance metrics of that website. The step i do is i sign in, put the url to the website and then i'm directed to the home but somehow in every dashboard i check, there's no data at all. The website is https://www.latihid.com/.
I'm very confused right now because I thought simple sign in and putting link url is enough for the google analytics to show me the dashboards of the data and i have seen in every tutorial I found that when they open the google analytics it will show them the dashboard with data (not blank dashboards).
Please help me, what's wrong and how to fix it
steps to begin using Google analytics.
Create account on google analytics
Add Tracking script to your website JavaScript snippet
Account creation latency (1)
When you create a new google analytics account on the google analytics website it can take between 48 -72 hours for this account to start recording data. This has nothing to do with the age of your website it has to do with the time it takes to prevision your account.
Data processing latency (2)
Once your account is ready to start displaying data and you have added the JavaScript snippet to your website and have begun sending hits to Google
analytics. If you check the real time reports on the Google analytics website you will begin seeing it recording data.
It takes 24 -48 hours for data sent to google analytics to complete processing and be shown in the standard reports. Again this has nothing to do with your website it has to do with the data processing latency on Google analytics.
Experts,
I've few questions around Firebase Analytics and Google Analtytics.
I've used GTM containers to pass custom events from firebase to google analytics - it works fine. However,
- number of events that I see in Firebase console is different than Google analytics. Would you know why?
- Similarly, number of users in firebase console is different than google analytics - would you know why?
GTM TAG EVENT SETUP
Thanks .
I have implemented Firebase and GTM as well and the event counts and number of users for the last 7 days were not exact, but quite similar (off by 50 out of 7500 for users).
Some screenshots of the numbers would help and also screenshots of GTM tag setup.
Google Analytics is rolling out a new feature called User Explorer that offers website administrators a chance to see a specific visitor interactions across my website. The timestamp of each activity is shown on the google analytics official user interface.
Is there any related API to get the data?
I have looking for the relative topic "google analytics api individual history".
However, get nothing.
We currently have 2 domains: domain1.com and domain2.com. Both domains receive traffic from a single google adwords account. We would like to see all of the analytics for both domains (including adwords impressions, click, cost, etc). Previously, domain1.com, had analytics setup and was pulling the adwords just fine. I followed google's guide to cross-domain tracking here (http://www.google.com/support/analytics/bin/answer.py?answer=55503) and it seems to be tracking everything just fine except adwords. In the adwords section I am only seeing visits, while impressions/clicks/cost/ctr/cpc are all zero. Any idea what I'm doing wrong / missing?
If you have set up the profiles with the option to pull data from the same AdWords account then you should see duplicate data in both of them. One possible problem you might have if you've only just set up the new profile is that it can take up to 24 hours before the AdWords data is imported.