My question is related to the connection of google analytics data with google ads data.
I have auto-tagging enabled in GA and Google Ads. And I have "Allow manual utm_parameters overwrite auto-tagging parameters in GA".
In the link I have manually specified the utm parameters that are different to google/cpc and when clicking on the ad gclid is appended.
But I can't see any sessions assigned to any campaign in the report.
Do someone have any ideas why could it happen?
My utm_parameters for source / medium are different from google / cpc. Could it be the reason?
Thanks in advance
If you don't have gclid and if you have source / medium other than google / cpc, Google will not be able to recognize that those sessions are from Google Ads, you will probably find them in the (Other) channel in Google Analytics.
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For a few weeks, I have had really the difficulty of understanding the system between three platforms* for conversion tracking and tracking conversion results
Google Analytics - Google Ads - GTM(Google Tag Manager)
First of all,
Our team wants to track the conversion
Set up GA/GTM global code on our web
completed set-up of data layers for an event(transactionComplete*) tracking
We need to track only the 'transaction' through ads as a financial company
completed linking google ads with google analytics
We have two types of transaction conversion
Google Analytics - Goals / Website and Transaction Page URL-based one
Google Ads - Conversions - GTM connected
Two of them are recording normally when I check google ads' conversion page
I can see results(traffic/behaviors/event) of GA Goals on Google Analytics
however; I can't see Google ads' conversion results in detail
Where/how can I see google ads' conversion results on Google Analytics?
I herby attache some images of them for your understanding
Google Analtyics Goal - transactionComplete
Google Analtyics Goal
Google Ads Conversion Result - transactionComplete - GTM connected
Google Ads Conversion Result
our GTM Setting - GTM Setting - Google Ads Conversion Tracking
GTM Setting - GTM Setting - Event/Data Layer's data to GA
Thank you for reading my question.
I'm struggling ... please help ㅠㅠ
Google Analytics documentation seems light on this topic, but historically businesses have been able to track social sharing interactions on their websites - 'Social Plugins' - via. both ga.js and analytics.js. See here: https://support.google.com/analytics/answer/1316556?hl=en
For use case example, as a business, an analyst would like to understand how often website content is shared onto social networks by website visitors.
The problem I'm having is, I can't easily find what the gtag.js equivalent is of this functionality. The closest I can find is to send a gtag event called 'share' - but not sure if this will populate the Social Report under Acquisition in Google Analytics.
Could anyone please advise how to track Social Interactions via. gtag.js for Google Analytics?
//ga.js
_gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]);
> https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial
//analytics.js
ga('send', 'social', [socialNetwork], [socialAction], [socialTarget], [fieldsObject]);
> https://developers.google.com/analytics/devguides/collection/analyticsjs/social-interactions
Note: I found this website which website - https://www.balkanweb.com/peshq-te-barabarte-pavaresisht-nga-madhesia/ - which does seem to use gtag event 'share' function but I am just not sure if it populates the Social reports in GA as I can't see any documentation to support that.
gtag('event','share',{method:'twitter',event_action:'tweet',content_id:targetUrl})
I made a test and I confirm that the share event mentioned does not end up in the social report but in the event report.
Since the gtag.js documentation does not mention social hits (the parameter can only be: CONFIG, SET or EVENT) I believe there is currently no way to send that type of interactions from the website with gtag.
Sadly there is no way to translate this social hit type from UA (Universal Analytics) to GA4 (Google Analytics 4) directly.
The Universal Analytics to Google Analytics 4 migration guide (by Google) mentions this in the Hit types section of the document comparing the two:
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits.
In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Further down the document it also says:
[...] it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
There is something quite basic that confuses me. I use Google ads conversion tracking with Google Tag Manager, and I don't understand how my google analytics know about these ads in the first place. I mean, the conversion tags I create in Google Tag Manager don't include the Google Analytics tracking code at all.
What am I missing?
Thanks
It knows based on the url structure of the incoming links.
This link gives a good overview.
UTM Codes: How to Track Campaign URLs in Google Analytics
This tool allows you to see how the different urls are built and decomposed in GA.
campaign-url-builder
Essentially the structure is integrated and google analytics logically decomposes and presents the data in a meaningful format based on URL.
Is there any way to check an user is redirected to my site via Google Ads?
I want to track number of user who are redirected via Google Ads and their activities.
I have Google Analytics, Adword added already to my website.
I can track users on my site via Google Analytics only.
You can link your AdWords account to your Analytics account. Once you have done this, you will be able to see how many users came via AdWords in the "AdWords" section of the Acquisition area of Analytics. You'll see which campaigns & ads the users clicked, what key words they used and so on. You can then do all the usual GA filtering and grouping with that data that you usually can with normal visit info.
Hope that helps.
We currently have 2 domains: domain1.com and domain2.com. Both domains receive traffic from a single google adwords account. We would like to see all of the analytics for both domains (including adwords impressions, click, cost, etc). Previously, domain1.com, had analytics setup and was pulling the adwords just fine. I followed google's guide to cross-domain tracking here (http://www.google.com/support/analytics/bin/answer.py?answer=55503) and it seems to be tracking everything just fine except adwords. In the adwords section I am only seeing visits, while impressions/clicks/cost/ctr/cpc are all zero. Any idea what I'm doing wrong / missing?
If you have set up the profiles with the option to pull data from the same AdWords account then you should see duplicate data in both of them. One possible problem you might have if you've only just set up the new profile is that it can take up to 24 hours before the AdWords data is imported.