I have added google analytics tag to my client's website (They are using Odoo platform) through a Google Tag Manager Container. I also (Along with their backend developers) implemented the data layer to activate the enhanced e-commerce feature. it used to work perfectly, however, about 2 months ago we started to see a discrepancy between GA transactions and Odoo Sales orders. In March, GA reported 35 transactions, while Odoo reported 128 for the same time period (from 1-3-2021 to 21-3-2021).
The following screenshots show all the tags on GTM:
Google Tag Manager Tags 1
Google Tag Manager Tags 2
The following screenshot shows the data layer implementation
E-Commerce Object
The following screenshots show the purchase tag configuration
Google Analytics - Purchase Tag 1
Google Analytics - Purchase Tag 2
Google Analytics - Purchase Tag - Trigger Group Configuratin
Google Analytics - Purchase Tag - Confirmation Page Trigger
I have exhausted all the possible reasons for such behavior , and I can't seem to find an explanation & a solution for this discrepancy. Can anyone help?
Related
I'm using Google Analytics to add data to the corresponding and connected Google Ads campaign, visible in the Googla Ads backend.
Connecting Analytics UA with Google Ads worked fine, but the user data delivered by GA4 does not appear in Google Ads.
I connected the new GA4 account with the matching Google Ads account.
The data, that should appear as columns in the Ads campaign data, can be found in the settings for the columns. Go to "Campaigns", then "Columns" - Modify columns - Google Analytics.
Here should appear "% Engaged sessions (GA4)", "Events/session (GA4)", "Avg. session duration (seconds) (GA4)".
In some cases it does, but mostly not. (2 out of 6 it works)
I tried to find differences or similarities to get to the bottom of the problem. Although some of the installations are using GTM and some are not the ones with the problem do not correlate to the one with or without GTM.
Settings and connection in Google Ads and GA4 should be similar as far as I can see. GA4 accounts are listed under the "tools and settings" - "setup" - "linked accounts" in Google Ads.
In "Google Analytics (GA4) & Firebase" - "Manage & Link" I can see a difference in the columns. The accounts with the correct data have the entry "Linked: App and web metrics activated" in Status and an extra column "Apps and web metrics", where it says "Deactivate".
I had the same problem.
I am fairly sure what the solution is now.
Looking at this post - GA4 data not available in Google Ads
I didn't enable Google Signals, but did everything under 'user data collection'.
I waited 24 hours.
It didn't work.
I waited 48 hours.
It did work!
It seems like Google fixed the problem. Today I could activate the "App and web metrics" in all Google Ads with connected GA4 via the Linked Accounts - Google Analytics (GA4) & Firebase settings.
I believe I have followed the instructions for adding Google Tag Manager to the letter -- including adding the scripts to all pages of my website. I then added the tag for Google Analytics 4. I have tested this tag many times via the Preview and Debug mode in Google Analytics. In debug mode, I could see when pages were loading, in terms of the basic functions. I have also gone live and have supposedly had this functioning for a few weeks now. If I monitor the Real-Time Report in Google Analytics , then call up my website, I can see my activities showing up including additional tags for monitoring YouTube videos and their progress. When monitoring the Network activity in the browser debug tools, I see data is being sent and replies (presumably from Google) acknowledging them with a 204 thumbs up.If I go to another computer under another name, I can also get those visits to show in the Real-Time data. However, there has been no data accumulating for website visitors. My website is new and does not get a lot of hits, but it gets many more than GA is reporting. I see something like 23 for the last three weeks. Cloudflare Analytics shows over 1,100 unique visitors in the last month with between 30 and 97 new visitors per day. There must be something simple I have missed but I cannot seem to find the answer anywhere through searches or YouTube video aids. How can I install GA4 and know for sure that the data is being accumulated by Analytics at Google? I really want this to work.
Google Analytics Report -- One Month
Cloudflare One Month Requests
Cloudflare One Month Unique Visitors
)
For a few weeks, I have had really the difficulty of understanding the system between three platforms* for conversion tracking and tracking conversion results
Google Analytics - Google Ads - GTM(Google Tag Manager)
First of all,
Our team wants to track the conversion
Set up GA/GTM global code on our web
completed set-up of data layers for an event(transactionComplete*) tracking
We need to track only the 'transaction' through ads as a financial company
completed linking google ads with google analytics
We have two types of transaction conversion
Google Analytics - Goals / Website and Transaction Page URL-based one
Google Ads - Conversions - GTM connected
Two of them are recording normally when I check google ads' conversion page
I can see results(traffic/behaviors/event) of GA Goals on Google Analytics
however; I can't see Google ads' conversion results in detail
Where/how can I see google ads' conversion results on Google Analytics?
I herby attache some images of them for your understanding
Google Analtyics Goal - transactionComplete
Google Analtyics Goal
Google Ads Conversion Result - transactionComplete - GTM connected
Google Ads Conversion Result
our GTM Setting - GTM Setting - Google Ads Conversion Tracking
GTM Setting - GTM Setting - Event/Data Layer's data to GA
Thank you for reading my question.
I'm struggling ... please help ㅠㅠ
Google Analytics documentation seems light on this topic, but historically businesses have been able to track social sharing interactions on their websites - 'Social Plugins' - via. both ga.js and analytics.js. See here: https://support.google.com/analytics/answer/1316556?hl=en
For use case example, as a business, an analyst would like to understand how often website content is shared onto social networks by website visitors.
The problem I'm having is, I can't easily find what the gtag.js equivalent is of this functionality. The closest I can find is to send a gtag event called 'share' - but not sure if this will populate the Social Report under Acquisition in Google Analytics.
Could anyone please advise how to track Social Interactions via. gtag.js for Google Analytics?
//ga.js
_gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]);
> https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial
//analytics.js
ga('send', 'social', [socialNetwork], [socialAction], [socialTarget], [fieldsObject]);
> https://developers.google.com/analytics/devguides/collection/analyticsjs/social-interactions
Note: I found this website which website - https://www.balkanweb.com/peshq-te-barabarte-pavaresisht-nga-madhesia/ - which does seem to use gtag event 'share' function but I am just not sure if it populates the Social reports in GA as I can't see any documentation to support that.
gtag('event','share',{method:'twitter',event_action:'tweet',content_id:targetUrl})
I made a test and I confirm that the share event mentioned does not end up in the social report but in the event report.
Since the gtag.js documentation does not mention social hits (the parameter can only be: CONFIG, SET or EVENT) I believe there is currently no way to send that type of interactions from the website with gtag.
Sadly there is no way to translate this social hit type from UA (Universal Analytics) to GA4 (Google Analytics 4) directly.
The Universal Analytics to Google Analytics 4 migration guide (by Google) mentions this in the Hit types section of the document comparing the two:
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits.
In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Further down the document it also says:
[...] it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
We are using GA with GTM to track an Ajax-based website.
We are tagging a pageview tag with some of the events (gtagChange in this case) to track the pageviews.
When I visit the page, my pageviews are not tracked in the real-time reports.
Anyway, I see some other users from other countries, I visit the same content than them to check if it is a failure of the tag in some pages, but I don't still see my visits. I have asked some colleagues in the same office and it happens the same.
I have tested the same with other Ajax-based site using also events to track the PV (https://lite.rwlabs.org/) and it tracks my visits in real-time.
I have seen with the GTM preview that the tag is firing and checked with the Google Tag Assistant that the tag is there. We don't have any filters for that GA property/view.
The site is https://www.redhum.org/ , the GTM code is GTM-TSLB63K and our GA code is UA-102874553-1
Any clue why this site and only this site is tracking only some of the visits?
Thanks/