I have a question regarding the active users definition in the active users report.
According to the official explanation (https://support.google.com/analytics/answer/6171863?hl=en)
1-Day Active Users: the number of unique users who initiated sessions on your site or app on January 30 (the last day of your date range).
7-Day Active Users: the number of unique users who initiated sessions on your site or app from January 24 through January 30 (the last 7 days of your date range).
Can I interpret sessions here as "at least one session"(one or above)? If so, the 7-Day Active Users can be users who only viewed one session during the last 7 days. How can this metric indicate the "returning users"?
Should I sessions as " more than one" (two or above), which seems to make more sense?
Another question: As 7-Day Active Users counts into the active users from the last 7 days (including today), so it should include all 1-Day Active Users . By the same logic, the 14-Day Active Users should include all 7-Day Active Users, and the 30-Day Active Users should include all 14-Day Active Users. Am I correct?
If I am correct, then it will never happens that 1-Day Active Users are more than 7/14/30-Day Active Users.
What does the below sentence from the explanation page mean?
"In cases where you have a lot of 1-Day Active Users but the numbers drop off for longer term users"
Does it mean that 1-Day Active Users stabilizes/increases while the long term users decrease? So it's about comparing the trend, not the absolute active user number?
Users reports are bit tricky to understand in GA, basically it depends on the date range you are selecting.
Q1: GA considers a user as active if he had at least one session for that day irrespective of whether the user is new or returning or he had more than a single session.
Q2: No, all 1-Day Active Users are not included in 7-Day Active Users. For example a user had a session today and also on the 7th day then he'll be counted only once because in the selected date range at least one session is only considered.
Related
For a selected date range (last 3 days) I am getting a difference in Active Users and Total Users count. No segment or filter is applied, it is for overall events tracking. I am using Google Analytics 4. If I look for specific events using a filter the value matches. Why is the count different in this case?
If I'm not mistaken, I believe Active Users are the one who engaged (aka didn't bounce, aka did more than 1 request besides the page view to start a session.
This was what I understood from their API help (link here)
In firebase analytics: If I (as a user) uses an app three time in a day, then will it be counted as three user ? or one user with three session ? Please answer.
Thanks
Vipin
Active users reports count the number of unique users that were active in a given time period. So if a single user is active multiple times in a day, they'll count as a single active user.
For zaza.rocks I wonder if a unique visitor that completes 2 goals (for instance "create bag") in one session is counted as 2 goals?
Note: each time a visitor creates a new bag a new url is provided.
I know that under normal circumstances one goal is tracked per session. But this got me thinking: "One session can have one goal completion for each configured goal. So, the total can be up to 20 per session."
20 is the maximum number of goals that you can configure in a view.
Each goal can only be activated once per session.
So if 20 goals are configured in a view and a user in a session activates all goals (one or more times), 20 goals will be counted for that session (one for each type).
I built an app and I would like to differentiate the behaviours of my users regarding their activity levels.
Objectives : make monthly users become daily users by understanding how daily users use the app vs monthly users and trying to narrow the gap between them.
I am well aware of the Daily / Weekly / Monthly active users Firebase offer but it is still a snapshot at a specific time.
Basically, if someone open a session at least one time during 20 days / month => highly active users, if someone opens it at between 7-20 times a month => medium active user, if someone opens it less than 7 times => low active users.
Do you have any clue on how to split these to then understand their behaviour?
because you are tagging your question firebase database that means you want to do it programmatically.
you can make a field in user node name it counter and every time the user login to the app you just increment the counter and make a query to bring the count that's it.
Firebase Analytics reports data w.r.t. Daily/Weekly/Monthly Active Users.
Few questions:
(1) Dashboard:
Projecting the Daily Active Users to a month, does not match the value shown in Firebase Dashboard.
For e.g. if Daily Active Users is 30K, then Firebase shows the corresponding Monthly Active Users as 150K.
Does it imply that there were 30K users in last 7 days, and 120K in the preceding 21days?
Not sure why isn't it 30 days x 30K = 900K.
(2) On selecting Firebase > Events > Select_Content > App version
Last 7 days: shows approx 100K
Last 30 days: shows approx 140K
Does it imply that in the 21 day period only 40K User sessions occurred, while the App usage went up drastically in last 7 days?
Please help clarify.
thanks in advance,
The Active Users report in the Firebase dashboard is showing counts of users in the past 30, 7 and 1 day. The values are not projected, but rather based on user engagement that has been measured over those periods. The other thing to keep in mind is for each of those periods, it's the count of unique users over the entire period.
So, for example, if your seeing 150K Monthly Active Users (which is defined here as 30-day active users), that tells you you've had 150K unique users engage with your App in the last 30-day period. If you're seeing 30K Daily Active users, that tells you you had 30K unique users yesterday, and 120K different unique users from the 29 days before yesterday.
If the same user engages with your App more than once in the period, they only count as one. Out of your 30K users from yesterday, a number of those would have presumably engaged in the 29 days before that, so it's expected that your Monthly Active Users would be less than your Daily Active Users x 30 days. How much lower would depend on the specifics of your app, but the closer those numbers are, the more frequently the same users are returning to your App over the 30 days, which is positive in terms of user engagement retention.