If Foxtel is watched on PC or a Mac in a browser, it does shows ads. Will Google Analytics track traffic from these ads to our website when we advertise on foxtel?
I would say yes, if you tag your links correctly using UTM variables. See here for more https://support.google.com/analytics/answer/1033867?hl=en
UTM variables are query string parameters added to URL and delivered as part of the page url to Google Analytics (GA) allowing it to attribute the traffic correctly.
Three required parameters are;
utm_source - traffic source
utm_medium - campaign medium
utm_campaign - campaign medium
So in your example, the ad destination could be;
www.example.com/landing_page.html?utm_source=foxtel&utm_medium=cpm&utm_campaign=my_first_campaign
This way, such traffic will be attributed to foxtel/cpm traffic/source and to my_first_campaign campaign
Related
I have ads pointing to our root domain "mydomain.com" and the conversions occur on our subdomain "convert.mydomain.com". I lose any source channel attribution and any conversion/goal tracking once they leave the subdomain.
Here are the facts:
Both domains have their own separate Google Tag Manager (GTM) containers
Both domains have their own Google Analytics (GA) profiles. convert.mydomain.com has both GA profiles tracking in its GTM container.
convert.mydomain.com GTM sends a "cart add" conversion event to the convert.mydomain.com GA, but not the mydomain.com GA.
The GA goal for a "cart checkout" conversion on convert.mydomain.com is a destination goal which tracks on convert.mydomain.com and mydomain.com GA accounts.
Question:
How do I track ad conversions and source channel if the users enter at mydomain.com and convert at convert.mydomain.com?
How does Google Ads know if a person who entered mydomain.com from a Google Ad converted on convert.mydomain.com? (for conversion based bidding reasons)
Thanks in advance for any information on this – I am stumped!
In the View where you send the data of both domains you should see the conversions associated with Google Ads, the important thing is that the cookieDomain field is set to auto in both GTMs.
Cross-domain tracking with subdomains doesn't matter.
My question is related to the connection of google analytics data with google ads data.
I have auto-tagging enabled in GA and Google Ads. And I have "Allow manual utm_parameters overwrite auto-tagging parameters in GA".
In the link I have manually specified the utm parameters that are different to google/cpc and when clicking on the ad gclid is appended.
But I can't see any sessions assigned to any campaign in the report.
Do someone have any ideas why could it happen?
My utm_parameters for source / medium are different from google / cpc. Could it be the reason?
Thanks in advance
If you don't have gclid and if you have source / medium other than google / cpc, Google will not be able to recognize that those sessions are from Google Ads, you will probably find them in the (Other) channel in Google Analytics.
I have a website and its booking engine (2 different domains) at work and visitors land on the website and then proceed to the booking engine.
I have installed Google Analytics correctly to measure conversions that take place in the booking engine domain. Everything getting recorded correctly in Google Analytics account.
We recently launch Google Ads campaign and I saw that there is another parameter named '_gl' needed to append to the booking engine URL when a visitor proceeds to the booking engine via the website for correct cross domain tracking (probably to avoid Safari tracking prevention).
Just wanted to know, how important this _gl parameter for cross domain tracking since I already have correct Google Analytics setup in place and have linked Google Analytics and Ads accounts.
Thank you!
The parameter you mention is very important in order to correctly track users between two domains, otherwise GA cannot link the same user when they browse from one domain to another.
My company sponsored a blog post where the blog post directed users to our site, with links in the form of example.com/#home?utm_source=BlogX&utm_medium=CPL&utm_campaign=foo
We see some of our traffic in Google Analytics with referral source/medium correctly set as BlogX/CPL, but some of it seems to show in Google Analytics as coming from blogx.com/referral. There aren't any links from BlogX to us that are missing the utm parameters, so how do we end up with that generic blogx.com/referral traffic?
We don't have that much traffic from that blog, so in one case, I can clearly see in GA that there is a visitor from city Bumblefeck with BlogX/CPL, and another visitor from city Bumblefeck with blogx.com/referral. These are clearly the same person, but GA shows them as having different sources. Does a session timeout affect our original utm_source/utm_medium? Or is something else going on?
It can be users with browser extensions like UTM Cleaner, etc. who clean all UTM parameters in url.
Is there any way to determine how many users visited my site via ads of my site posted on other websites?
By default these will show up as referrals in the channel and all traffic reports. To get more granularity you'd have to use campaign parameters in your ads url. You can create properly tagged url via Googles url builder which has some documentation on the various parameters.