I am trying to create a funnel of the signup process (i.e. how many users bail out at each step).
However the numbers don't match up with the site statistics. I think the funnel is session based and not unique users based. And it also seems that a user can be counted multiple times.
What is the suggested way to get a funnel that simply tells me how many of the distinct users bail out at which step?
I don't think Google Analytics supports user based funnels.
As an alternate you can create sequential advance segments to simulate user level funnel.
Example:
Assuming your funnel has 3 steps (URLs), create 3 user based segments as below:
Level 1:
Level 2:
Level 3:
After creating the three segments, apply them to Audience > Overview report in the right order:
Although it doesn't provide you the percentage drops outright, you can calculate them manually.
Hope this helps.
NOTE: If your site receives high volumes of traffic, sampling can impact the results.
Related
Background:
In Google Analytics, we have created a goal funnel showing each step towards the completion of a purchase on our website. There are several steps in our transaction process, and we are using a funnel to track where users dropoff. The transaction steps occur in modals where the URL does not change, so we are using virtual pageviews so that the funnel can track each modal screen as a step towards the destination goal.
The Problem:
The problem we are having is that there are three different pages on the site where a transaction can begin, and we want to understand how our conversion rate compares whether the transaction starts on page A, B, or C. We are trying to do this without having to create three separate goals with a funnel for each.
Is there a way to capture this in a single goal?
It doesn't seem like we can create multiple funnels for a single goal; but if we could filter to identify the page on which transactions began in a report after the fact, that would work.
Is there any way to do this, or will we need to create a separate goal for each page on which the transaction can begin? Note that the transaction process is the same irrespective of the starting page, it is just the starting page that is different.
Thank you very much for your help!
I am working with Google Analytics data und during the analysis I saw that I have wierd distribution of visits. For instance, the minimum visits for a page is 89, wich also has the highes freq count in my dataset. Then I have 177 visits for a page with the second highest freq count. I find this pattern every month...
Does anyone know anything about that?
It sounds like you might have some combination of repeated trackers, heavy spam or over-impactful bot traffic.
Repeated trackers an be identified using Realtime reporting: if you click onto the Page Views tag, does each page load trigger only one page view?
Spam can often be identified using the Hostname. Run a custom report looking at Hostnames, and you can see if it's coming from freebuttons.xyz or some equally scummy location.
Finally, bot traffic can be filtered out using an option in the view settings: try setting up a duplicate View with this setting on, and see how different the volumes are.
I have two goals in Google Analytics. Each use a custom template and are type destination. Each have a required funnel. One has a longer funnel.
Goal 1
Destination
http://www.example.com/form/thank-you.html
Step 1
http://www.example.com/form/
Goal 2
Destination
http://www.example.com/form/thank-you.html
Step 1
http://www.example.com/
Step 2
http://www.example.com/form/
Each report the identical completions. However, in the Funnel Visualization, the longer funnel shows fewer, as expected completions. The completion numbers in both funnels are completely different than in the Overview.
Why is this? I know that the completions as listed in the Funnel Visualization is accurate. Why can't this data, a single number, be surface to a Dashboard Widget?
As Eike have mentioned this is caused by the fact that Goal Steps and Required first step apply only to the funnel visualization. The Goal Completion metric you find everywhere else is based solely on the number of sessions that reached your destination configured on the goal. If the destination is the same the completion will be the same for both your goals.
There's also this article I recommend that compares Goal Funnels to Goal Flow. Though not exactly what you are asking it does a good job explaining some of the details on how Funnels work.
https://support.google.com/analytics/answer/2976313?hl=en
Our main product opinion aquisition channel are our mailings, that are sent after a purchase. Additionally, within Your Account panel, in past purchases there is an option to review a product a client bought.
I would like to compare how many percent of reviews does the functionality in Your Account provides. Adding a review is set as a goal, but I can't compare them as I would compare traffic channels, because Your Account page is not a channel. What would be the correct way to do that?
I have also done a sequence which includes users, step 1 is Page - Your Account, step 2 is Goal Completion per user more and equal 1. I'm not sure if I approached this problem correctly.
I want to see how many transactions Facebook provides and the value of these in a webshop.
I have tried to do this in two different ways:
When I use the filter box and write facebook, i get 20 transactions from 30.000 visits.
But,
When i add an advanced segments (Include source containing facebook), I get 60 transactions from 25.000 visits.
How can i verify which one is true?
Check your tracking code for proper setup, in most cases it is a reason for this kind of trouble (use ga debugger for chrome or at least firebug's network monitoring).
Check that you're comparing the same time periods. Consider data sampling inaccuracy if you deal with a high traffic volume.
For verification purposes try to mark your facebook links with utm tags and track your visits/transactions in Campaigns report.