I have two goals in Google Analytics. Each use a custom template and are type destination. Each have a required funnel. One has a longer funnel.
Goal 1
Destination
http://www.example.com/form/thank-you.html
Step 1
http://www.example.com/form/
Goal 2
Destination
http://www.example.com/form/thank-you.html
Step 1
http://www.example.com/
Step 2
http://www.example.com/form/
Each report the identical completions. However, in the Funnel Visualization, the longer funnel shows fewer, as expected completions. The completion numbers in both funnels are completely different than in the Overview.
Why is this? I know that the completions as listed in the Funnel Visualization is accurate. Why can't this data, a single number, be surface to a Dashboard Widget?
As Eike have mentioned this is caused by the fact that Goal Steps and Required first step apply only to the funnel visualization. The Goal Completion metric you find everywhere else is based solely on the number of sessions that reached your destination configured on the goal. If the destination is the same the completion will be the same for both your goals.
There's also this article I recommend that compares Goal Funnels to Goal Flow. Though not exactly what you are asking it does a good job explaining some of the details on how Funnels work.
https://support.google.com/analytics/answer/2976313?hl=en
Related
I have three goals that have the same destination URL. They all have different funnels but report the same number of conversions in the past 7 days in the Admin > Goals screen. When I verify the goal they all have the same percentage of completions. If I look at the goal funnel visualization it will show different numbers as the final outcome over what I believe is the same past 7 days for each goal.
Shouldn't the outcome of the goal funnel visualization be the same conversion number on the Admin > Goals screen?
Is the tracking of what's on the Admin > Goals screen past 7 day conversions and the final value of the goal funnel visualization just inherently different?
In all reports you will see the same number of Goal Completions and CR for all your 3 goals.
Only in report 'Funnel Visualization' you will see conversions for each funnel separately.
The Funnel Visualization has a logic of its own, read the documentation for differences with the most reliable Goal Flow in Analytics:
https://support.google.com/analytics/answer/2976313?hl=en
Here you will find more information about the inconsistencies of the Funnel Visualization:
https://www.analyticstraps.com/stesso-obiettivo-ma-totale-completamento-diverso/
https://www.analyticstraps.com/quando-la-visualizzazione-canalizzazione-mente/
My goal is to see which customers originate from organic search, but convert via a different source later on.
To do this, I defined this segment:
Then, I look at the Source/Medium report, but the results seem off. I expected to see zero revenue in the google/organic row (as the segment should show users where the transaction is specifically not coming from google/organic.
Am I using the right tool for what I'm trying to achieve? And if so, what am I doing wrong?
The conversion path in Google Analytics is a better solution here. You can find it under conversions -> multi-channel funnels -> top conversion paths.
What you're going to see here is all the combinations of channels that have been used to generate a conversion, see the screenshot below.
If you have a bigger website you're probably going to have >10.000 different conversion paths depending on the time period that you select. What you want to realize is how much conversion value and conversion was generated in conversion paths that started with organic, but ended with a different channel. Simply apply the filter below in the report to retrieve that data. Please note that in the standard Google Analytics reports all conversions and conversion value are attributed to the last, non-direct click.
The solution is to add a condition that includes only sessions as described in the second step of the sequence. This will reduce the population from all users that present the pattern in the sequence, to only sessions that matter. See detailed explanation here: https://www.napkyn.com/2017/09/07/quick-google-analytics-trick-use-sequence-segments-to-analyse-behavior-over-multiple-sessions/
I have a goal funnel built in Google Analytics and the first step is required. Since setting up the funnel, that first step page is receiving pageviews, but the funnel remains empty, no one has entered. It's only been about 18 hours since I updated the funnel.
Why would the first step be receiving pageviews (in a Site Content report), but the Funnel Visualization report is showing 0 entrances? Wouldn't the Funnel Visualization report show entrances even if no one actually successfully completed the funnel? Does the Funnel Visualization report update slower than a regular Site Content report?
I resolved the issue. The destination used regular expression as the matching criteria, but the first step of the funnel contained a "?" that was not escaped and therefore wasn't correctly capturing visitors in the first step of the funnel.
I pieced together the resolution in Google's documentation here in the Tips for Setting up Funnels section at the bottom: https://support.google.com/analytics/answer/1116091?hl=en
I am trying to create a funnel of the signup process (i.e. how many users bail out at each step).
However the numbers don't match up with the site statistics. I think the funnel is session based and not unique users based. And it also seems that a user can be counted multiple times.
What is the suggested way to get a funnel that simply tells me how many of the distinct users bail out at which step?
I don't think Google Analytics supports user based funnels.
As an alternate you can create sequential advance segments to simulate user level funnel.
Example:
Assuming your funnel has 3 steps (URLs), create 3 user based segments as below:
Level 1:
Level 2:
Level 3:
After creating the three segments, apply them to Audience > Overview report in the right order:
Although it doesn't provide you the percentage drops outright, you can calculate them manually.
Hope this helps.
NOTE: If your site receives high volumes of traffic, sampling can impact the results.
I have 10 goals set up in Google analytics. They all share the same completion URL, but all have different funnels / steps before completion.
Today I know that I have one goal completion, but looking at the report there is 10 reported. So completions are counted for all my goals.
Has anyone experienced the same and figured out a solution?
The funnel steps apply only fo the funnel report. The Goal Completions are based only on the Goal Url. Hence if you have the same Goal Url for all of them you will have 10 Goal Completions no matter what are the steps you have setup for each one of them.
Isn't it a possibility to use a different completion url for all of them?