Does anyone know about Firebase attribution windows? Are they customizable? What is the time period of attribution window (7, 10 days)? I have looked everywhere but can not find information. As well as for attribution waterfall. Any insights on that?
Thanks
Firebase is a Google product and is closely tied with Google Ad Networks (AdWords and AbMob). Once Firebase is linked with AdWords, an advertiser can set a codeless Ad Campaign and track it in the Firebase Console. Similar is with the AdMob integration. The duration of campaign can be customized in the AdWords Console dashboard.
If you want to start an app campaign with a third party Ad Network, you can do so and add the tracking URL generated in the Firebase Console in the campaign set up of the preferred network. The conversions will be reported in the Firebase Console --> Analytics --> Attribution --> Conversion Events table to be further filtered as Source, Medium and Campaign. The data can also be further obtained for date range.
Take a look at this blogpost for more details on this topic.
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I'm using Google Analytics to add data to the corresponding and connected Google Ads campaign, visible in the Googla Ads backend.
Connecting Analytics UA with Google Ads worked fine, but the user data delivered by GA4 does not appear in Google Ads.
I connected the new GA4 account with the matching Google Ads account.
The data, that should appear as columns in the Ads campaign data, can be found in the settings for the columns. Go to "Campaigns", then "Columns" - Modify columns - Google Analytics.
Here should appear "% Engaged sessions (GA4)", "Events/session (GA4)", "Avg. session duration (seconds) (GA4)".
In some cases it does, but mostly not. (2 out of 6 it works)
I tried to find differences or similarities to get to the bottom of the problem. Although some of the installations are using GTM and some are not the ones with the problem do not correlate to the one with or without GTM.
Settings and connection in Google Ads and GA4 should be similar as far as I can see. GA4 accounts are listed under the "tools and settings" - "setup" - "linked accounts" in Google Ads.
In "Google Analytics (GA4) & Firebase" - "Manage & Link" I can see a difference in the columns. The accounts with the correct data have the entry "Linked: App and web metrics activated" in Status and an extra column "Apps and web metrics", where it says "Deactivate".
I had the same problem.
I am fairly sure what the solution is now.
Looking at this post - GA4 data not available in Google Ads
I didn't enable Google Signals, but did everything under 'user data collection'.
I waited 24 hours.
It didn't work.
I waited 48 hours.
It did work!
It seems like Google fixed the problem. Today I could activate the "App and web metrics" in all Google Ads with connected GA4 via the Linked Accounts - Google Analytics (GA4) & Firebase settings.
I've been sending out weekly and monthly analytics reports to my team members via email.
On google analytics, we can set it up by clicking "SHARE".
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But on Google analytics for firebase, I can't find that option.
Is it possible to send out weekly and monthly email reports of google analytics for firebase?
If so, how can I set it up?
Please let me know the answer of this question, or to be described the web page.
I need to get following google campaign data for the user visiting our website from google analytics and pass the data to another application
Campaign Content
Campaign Medium
Campaign Name
Campaign Source
Campaign Term
Found this google analytics API for user activity. https://developers.google.com/analytics/devguides/reporting/core/v4/user-reporting
Does it provide real time data? Is there another API which we can use to get this information real time for the user based on the google analytics User_ID or Client_ID?
Real-time traffic source information is unavailable via Analytics APIs. Also using APIs for this purpose would be hardly practical because of API limitations and quotas.
You might get some very close results with alternatives like sourcebuster.js but note that this wouldn't provide you with Google Ads synced data
For example, if I am running Facebook ads, can I see the analytics (installs, uninstalls, revenue, ...) from those ads?
You can see analytics from specific ad networks by marking these events that you care about (like first_open or in_app_purchase) as Conversion Events in Firebase.
From the Firebase console, select Analytics -> Attribution, then turn on the events you want to track.
After you do that, go into the Network Settings part of the page and add whatever ad networks you want to start tracking. Right now, Firebase has support for several dozen networks, but I'm afraid Facebook is not currently among them, so you won't be able to get Facebook attribution analytics within Firebase.
You can find out more information about all of this from the help center documentation. Good luck!
We want to link firebase analytics with doubleclick for publishers. We had AdMob before and could use the ARPU (Average Revenue per User) statistics.
We could use the ecommerce_purchase and in_app_purchase feature inside the app for "putting" data to firebase analytics in order to see the ARPU. But we don't know the exact revenue a DFP ad brings within the code of the app.
Has someone tried to link them together or figured out how to retrieve the necessary values from DFP and how to use them in the code in order to set them properly for firebase analytics?