Pinterest's analytics showing I got some click from my pin. Traffic comes from Pinterest on my website, but Google Analytics not showing traffic coming from Pinterest. What could be the reason?
The reason for this is that the referrer is not passed from Pinterest to your site, when the user clicks on the link. You can easily fix this by adding UTM parameters to your link.
In this post you can read how to use UTM parameters
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I am partnering with an email newsletter to include some url links I'd like to advertise.
Can someone advise on how I might get "click" stats on these url links? The links neither redirect to my website/app, and are just links to, for example, a youtube video.
I've gone down the rabbit hole of Google's Campaign URL builder and Google tags, but am admittedly lost as a complete beginner regarding Google Analytics, tracking, etc, so any guidance would be greatly appreciated.
With Google Analytics, the only way you can track clicks within is if you leverage UTMs and drive traffic to a site or property that you own. I believe the UTMs might translate to YouTube account but, again, you have to own the video.
There are ways of leveraging Universal Analytics tags, in the form of pixels, that only measure when an email is opened (and the picture is essentially downloaded). But this doesn’t relate to clicks.
More than likely you will need to either use a dedicated email platform with built in analytics, or subscribe to an email analytics service. Google Analytics won’t really be of any value to you.
Our email marketer is sending email from GetResponse with a tracking code generated from another tool,
but we can't see if the users are coming from the email source.
Is it possible, because it is with tracking code generated from other tool, GA to mark it as direct traffic and is there a way to know it is coming from the email campaign? Also, I am not sure it is tracking it at all, becouse I don't see much traffic in the landing page. The GA is fired, I checked!
The tracking code includes the main domain and it redirects to a specific page.
Example: tracking.ourdomain.com/aff_c?offer_id=46&aff_id=76
You have to check in Landing Pages report (or All pages report), filtering by aff_id, if there are any sessions.
To track in correct mode the source you have to use UTMs parameters. You can build your URL with UTM parameters using this tool. It allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Then you can find those sessions in source / medium report.
I was looking at my AdWords clicks, and I've recently gotten some big spikes in clicks coming from coming from Gmail (both mail.google.com and the gmail app, com.google.android.gm).
However when I looked at my Google Analytics, I can't see ANY entrances coming from gmail on the display network.
Graph showing my recent spikes in clicks from Gmail
It's seriously confusing me. Can someone tell me why this is happening, and how to differentiate traffic that's coming from gmail via the display network?
Can you please specify, if you are talking about Adwords Ads in Gmail (https://support.google.com/google-ads/answer/7019460) or you are thinking about some email campaign (and you would like to track such traffic coming from gmail users to your website).
Please also specify if you are using auto-taging in Google Ads (Adwords) or you manually track your campaigns.
Because if you are using Adwords auto-taging then all traffic coming from Adwords is visible in reports: Acquisition > Google Adwords.
If you are not using auto-taging, then please tag your campaigns manually (https://support.google.com/analytics/answer/1033981?hl=en).
Last but not least, I can here recommend to create also separate campaign for all "Gmail Ads campaigns".
I am not sure, if this is answer on your issue. But more details will be helpful and appreciated.
Why do I have website traffic coming from Instagram in my analytics when I don't have an Instagram account?
image of analytics report
You don't need to have social accounts to get traffic from those sources.
This could be anything from someone linking to your site from their own Instagram account to a bot hiding behind an Instagram referrer. Use other reports and dimensions to find some context to that info (such as Hostname, Landing Page, Bounce Rate) and/or even a segment to determine what else the user did.
It may not illuminate much since there was only 1 acquisition from Instagram (especially if they bounced).
A client of mine is having some issues with regards to tracking campaigns in Google Analytics that I was hoping one of you can advise me on.
They have recently sent out an email with the Google Analytics campaign information in the links back to the site from a button in the email (link created with the URL builder).
As well as the Google Analytics information they also send their own parameter for tracking using a bespoke system of theirs. In the end the url that visitors would go to after clicking the button in the email was something along these lines:
http://www.domain.com/pagename/?bespokecampaign=lead_gen/email/email_btn/boxcampaign&utm_source=email_pure&utm_medium=email&utm_term=email_btn&utm_campaign=boxcampaign
Looking at Acquisitions in the Google Analytics report I can see in the past this page has been viewed and has the correct Source/Medium set as email_pure/email.
However, there was a lead gen form that was filled out on the site after landing on this particular page that sends an event action that the form was filled out. When trying to view the campaign information for these events I do not see any information regarding the Source / Medium for that event being the correct information from the URL.
The Salesforce model in place to receive these leads took the referrer URL correctly, containing the Google Analytics parameters, but there was no record in Analytics to suggest one of the form events had the Source/Medium of email_pure/email.
Does anyone have any ideas on what could be causing this and potential fixes?