I created a funnel visualization on Google analytics, but although all the URLs are entered accurately, the funnel shows a 100% flow rate, which is impossible. Is there anything that I am missing or haven't set up ?
In the Funnel Visualization report, you may see a 100% exit rate from your first step or a 100% continuation rate if multiple steps contain the same pages or screens. Keep in mind that funnel steps accept regular expressions. For example, if your first step is your homepage—i.e., '/'—then it actually matches all pages that contain or begin with '/'. In this example, you'd see a 100% exit rate from that first step. To resolve this issue, adjust the regular expressions you use for your funnel steps.
Related
My goal is to see which customers originate from organic search, but convert via a different source later on.
To do this, I defined this segment:
Then, I look at the Source/Medium report, but the results seem off. I expected to see zero revenue in the google/organic row (as the segment should show users where the transaction is specifically not coming from google/organic.
Am I using the right tool for what I'm trying to achieve? And if so, what am I doing wrong?
The conversion path in Google Analytics is a better solution here. You can find it under conversions -> multi-channel funnels -> top conversion paths.
What you're going to see here is all the combinations of channels that have been used to generate a conversion, see the screenshot below.
If you have a bigger website you're probably going to have >10.000 different conversion paths depending on the time period that you select. What you want to realize is how much conversion value and conversion was generated in conversion paths that started with organic, but ended with a different channel. Simply apply the filter below in the report to retrieve that data. Please note that in the standard Google Analytics reports all conversions and conversion value are attributed to the last, non-direct click.
The solution is to add a condition that includes only sessions as described in the second step of the sequence. This will reduce the population from all users that present the pattern in the sequence, to only sessions that matter. See detailed explanation here: https://www.napkyn.com/2017/09/07/quick-google-analytics-trick-use-sequence-segments-to-analyse-behavior-over-multiple-sessions/
I made a report of access to custom users and only 25% of users appear, the other 75% I do not know what happened.
Are you using the free version of Google Analytics? If so, your data is likely getting sampled. Try reducing your date range to just a day or two and see if it shows 100% of users. You can also try simplifying your segment so that you are looking at fewer data points. Here are the Google docs explaining sampling.
Your report only matches a portion of your traffic. Maybe you have a report filter, or maybe you are using a segment. This can also happen if you are trying to use a metric/dimension that only a portion of your traffic has. eg: Trying to see users by EventCategory will only include the users that had at least one event, not necessarily the same as the total number of users on your site.
I have a goal funnel built in Google Analytics and the first step is required. Since setting up the funnel, that first step page is receiving pageviews, but the funnel remains empty, no one has entered. It's only been about 18 hours since I updated the funnel.
Why would the first step be receiving pageviews (in a Site Content report), but the Funnel Visualization report is showing 0 entrances? Wouldn't the Funnel Visualization report show entrances even if no one actually successfully completed the funnel? Does the Funnel Visualization report update slower than a regular Site Content report?
I resolved the issue. The destination used regular expression as the matching criteria, but the first step of the funnel contained a "?" that was not escaped and therefore wasn't correctly capturing visitors in the first step of the funnel.
I pieced together the resolution in Google's documentation here in the Tips for Setting up Funnels section at the bottom: https://support.google.com/analytics/answer/1116091?hl=en
I have two goals in Google Analytics. Each use a custom template and are type destination. Each have a required funnel. One has a longer funnel.
Goal 1
Destination
http://www.example.com/form/thank-you.html
Step 1
http://www.example.com/form/
Goal 2
Destination
http://www.example.com/form/thank-you.html
Step 1
http://www.example.com/
Step 2
http://www.example.com/form/
Each report the identical completions. However, in the Funnel Visualization, the longer funnel shows fewer, as expected completions. The completion numbers in both funnels are completely different than in the Overview.
Why is this? I know that the completions as listed in the Funnel Visualization is accurate. Why can't this data, a single number, be surface to a Dashboard Widget?
As Eike have mentioned this is caused by the fact that Goal Steps and Required first step apply only to the funnel visualization. The Goal Completion metric you find everywhere else is based solely on the number of sessions that reached your destination configured on the goal. If the destination is the same the completion will be the same for both your goals.
There's also this article I recommend that compares Goal Funnels to Goal Flow. Though not exactly what you are asking it does a good job explaining some of the details on how Funnels work.
https://support.google.com/analytics/answer/2976313?hl=en
I am attempting to create goal funnels in GA for dynamic asp.net based pages. The funnel currently looks as follows:
/
/market_home.aspx
/Category.aspx
/product.aspx
/Cart.aspx
/Checkout.aspx
/OrderReview.aspx
/Confirmation.aspx
The market_home, Category and product pages are dynamic and will contain various parameters ie:
/market_home.aspx?id=1
/Category.aspx?id=1
/product.aspx?id=1
I am using regular expression as my match setting (have tried head match as well). I still get two of my market home pages not being captured. It is only 2 out of 18.
I can't seem to figure out why it catches some, but not all of the traffic.
I also am not capturing incoming/outgoing traffic that is not at the start of the funnel. In other words, those visitors being captured in the funnel appear to complete the entire thing from start to finish. There are no visitors dropping out in the middle anywhere, which I can't believe.
The beginning of the URL will not change.
Any ideas what could be wrong?
I've got the same problem, i even asked about it couple days ago: Using regexp in Google Analytics Goal Funnel steps
I beleive the thing is that RegExp don't work properly in funnel steps. My solution for this is generating the same virtual pageview in every dynamically generated page and use it in the funnel. Goog practice is to create a separate profile for it and filter out those virtuals in the main to avoid data distortion.